Lara MacAlpine

Lara MacAlpine

Public Relations Account ManagerLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Joseph Sinclair Parker
Lara MacAlpine

Lara MacAlpine

Public Relations Account ManagerLondon, United Kingdom
About me
I am a dedicated, dynamic and bilingual PR Senior Account Manager with in-depth entertainment PR, events, and drinks marketing experience. I have accumulated extensive knowledge and experience in campaign strategy development, event production, and celebrity, talent and influencer relations. My goal is to further my career in campaign and strategy development as well as activation. I am keen to work within a culturally stimulating environment where I can create exciting and authentic campaigns and events as well as continue to broaden my creative network.
  • Art of Patrón - London
    Art of Patrón - London
  • Art of Patrón - Paris
    Art of Patrón - Paris
Work history
    Account ManagerSeven Dials PR
    London, United KingdomFull Time
    Managing press office and campaign activations for Charles Heidsieck Champagne, Chase Distillery, Gymbox, Global and Action on Addiction. Managing talent interviews, event production and red carpet media management for Global, including The Global Awards, Capital's Summertime Ball with Vodafone and Capital's Jungle Bell Ball with Coca-Cola. Writing, creating strategy for, and activating Charles Heidsieck Champagne’s Maverick Encounters event series Seeking out, communicating with and brokering contracts with Maverick Encounter partners (creative, entrepreneurial ‘mavericks’ who lead immersive workshops as part of Charles Heidsieck’s event series
    Ogilvy logo
    Ogilvy logo
    Freelance Senior Account ExecutiveOgilvy
     - London, United KingdomFreelance
    Supporting Bacardi Brand Foreman Brands (BACARDÍ Rum, Grey Goose, Bombay Sapphire) as well as Youtube with strategic campaign activation and press office.
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  • Media Relations
  • Project Management
  • Public Relations
  • Events PR
  • Consumer PR
  • Brand Management
  • Strategic Planning
  • Writing
  • Supplier Negotiations
  • Fluent French
    Psychology BAUniversity of North Carolina at Chapel Hill
     - Chapel Hill, United States
    Studied with a major in Psychology along with a minor in Public Relations through the Journalism and Mass Communication School.