About me
Lara Nakhlé is a dedicated Creative with over 10 years of experience in the branding & advertising industry. She began her career at Leo Burnett in Saudi Arabia and went off to excel at Firefly Communications in doha, Qatar.
Due to her hard work and trend-setting ideas, she was named Creative Group Head of Sixty Degrees, Qatar, and has since managed a team of art directors, copywriters and designers to peerless results for clients like Chevrolet, Qatar Foundation, Silatech, Ali Bin Ali, Ahlibank, Maersk and many more.
She looks forward to producing communication solutions with unconventional marketing concepts for corporate identities, advertising campaigns and digital content.
She was last seen drinking coffee on the corniche at 3:30 am in Doha, Qatar.
Projects
- AHLIBANK#MYINTERNETBANKING // Ahlibank was launching their new and improved internet banking platform. We created a 360 campaign revealing the world of Internet banking through various modern and fun characters paving the way to their new personal banking platform. // MY ROLE: Creative Direction, Campaign Planning & Strategy, Art Direction & Design // AGENCY: 60 Degrees // Creatives: Mic Logaring, Jessie Romulo
- BARWA BANK#FURTHERCLOSER // Barwa Bank wanted to launch a new corporate campaign highlighting the fact that banking with Barwa Bank brings your dreams closer with its amazing savings plan and services. We wanted to show that with Barwa Bank you can GO FURTHER by GETTING CLOSER to your goals whatever they may be. // MY ROLE: Creative Concept, Art Direction & Illustration
- MYPA APP#ASSISTME // MYPA is an app that provides its users with personal assistants while giving free lancers and part time candidates a chance to be hired through its database. We wanted to show this two way street by creating an app that not only gives and takes, but resonates with both markets, in other words the masses of London in need of assistants, as well as the students and free lancers looking for work on the side. // MY ROLE: Creative Concept, Art Direction & Design
- THE PEARL-QATAR CARD#YOUDESERVETHIS // The Pearl-Qatar Lifestyle Card was launched to create awareness of the new all-access card with luxury ads, flyers, large, strategically placed dropboxes, and elegant card packaging, as well as the detailed corporate profile. // MY ROLE: Creative Concept, Art Direction & Design
- ALI BIN ALI EXHIBITION#PURELUXURY // Ali Bin Ali is a luxury goods retailer with a grand collection of fine timepieces, exquisite jewelry and more in Qatar. Every year they want to promote their collection of Ali Bin Ali Watches and Jewelry with new and great ideas to rejuvenate their catalogues. // MY ROLE (2012, 2013, 2014): Creative Concept, Art Direction & Design // AGENCY: 60 Degrees
- QATAR DISCOVERY#DISCOVERQATAR // Qatar Discovery DVD is a stunning visual odyssey of Qatar revealing tranquil and dynamic imagery set against a musical backdrop for a relaxing an entertaining experience. The deliverables include full identity, collaterals, launch campaign as well as a VIP box design sent to the royal family. // MY ROLE: Creative Concept, Art Direction & Design
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Work history
Creative Lead & Consultant
Qatar - UAE - USA
Working on various independent projects and managing a team of freelance creative copywriters, art directors, designers and web developers.
Some clients: Awareness & Supported Elements Exhibition, Niya Yoga, Hemingway For men, Aventura
Creative Group Head
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Qatar Foundation Embedded Team
Managing the creative embedded team at Qatar Foundation, while handling and coming up with creative concepts for projects within the organisation with the help of a team of art directors, copywriters and designers.
Client: Qatar Foundation
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Skills
- Advertising
- Print Design
- Art Direction
- Design
- Creative
- Illustrator
- Photoshop
- Art Director
- Ideation
- Campaign
- Creative Director
- Conceptualization
- Associate Creative Director
- Copywrighting
- Executive Creative Director
Education
Advertising Graphic Design
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ACADEMIE LIBANAISE DES BEAUX ARTS - UNIVERSITY OF BALAMAND
Attended Master courses
Graphic Design
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ACADEMIE LIBANAISE DES BEAUX ARTS - UNIVERSITY OF BALAMAND
BACHELOR OF FINE ARTS (BFA) IN GRAPHIC DESIGN
- Dean's Honor's list
- Granted Merit Scholarship