Lara Ramirez
Available

Lara Ramirez

DatascientistLondon, United Kingdom
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Lara Ramirez
Available

Lara Ramirez

DatascientistLondon, United Kingdom
About me
I'm a geeky Project Director with ten year's experience in leading creative programs and projects for the likes of Google, Nike, Chanel, Hermès, Coca-Cola and Cadbury's. I have a hybrid hands-on profile and a passion for making ambitious things happen.
Projects
  • Škoda Fabia - 'Full of Lovely Stuff'
    Škoda Fabia - 'Full of Lovely Stuff'“We knew we needed to do something pretty different from the competition to increase the appeal of the new Fabia… car advertising is so often guilty of clichés and the expected, that a lot of brands get lost.” Simon Owen, Account Director, Fallon Launched in 2007 to promote the new second-generation Fabia supermini car in the United Kingdom, the 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines
  • The Natural Confectionary Company
    The Natural Confectionary Company
  • Wispa - 'For the Love of Wispa'
    Wispa - 'For the Love of Wispa'
  • Cadbury Prints
    Cadbury Prints
  • EA - Need For Speed Hot Pursuit
    EA - Need For Speed Hot Pursuit
  • Club Med - 'Et vous le bonheur, vous l'imaginez comment ?'
    Club Med - 'Et vous le bonheur, vous l'imaginez comment ?'
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Work history
    AKQA logo
    AKQA logo
    Account DirectorAKQA
    Paris, FranceFull Time
    - Led the Google, Nike, Chanel, Hermès and Unilever accounts in a production-focused role - Handled a diverse range of projects: interactive product launches, event digitalisations, TV-like live content broadcasting, social campaigns, e-commerce overhauls - Drove local and international teams, small and large - Reported to the MD and ECD - Member of the steering committee
    Saatchi & Saatchi logo
    Saatchi & Saatchi logo
    New Business Development ManagerSaatchi & Saatchi
    Paris, FranceFull Time
    - Was responsible for the preparation and running of a major international pitch for local brand Club Med, in collaboration with interactive agency Duke Razorfish, which we won - Worked hand-in-hand with the CEO and ECD
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Skills
  • Brand Creative Strategy
  • Creative Producing
  • Innovation
  • Machine Learning
  • User Flow
  • UX Strategy
  • Data Analysis
Education
    4
    4
    Computer Science and Software Engineering42
    Paris, France
    Rather than a series of languages and specific technologies, 42’s program follows a logical sequence of 17 long-lasting skills that speak to businesses. These skills have the same fundamental elements: personal adaptability, learning, coping and solving new challenges that they will inevitably face regularly. Based on a self-taught and peer-to-peer system, each student progresses on their own schedule. Computer programming: - Imperative programming - Functional programming - Object-oriented programming - Algorithms & AI - Graphics Innovation: - Adaptation & creativity - Web - Technology integration Infrastructures: - System programmation - Network & system administration - Security - DB & data - Parallel computing
    U
    U
    Psychology and NeurosciencesUniversité Paris VIII
     - Paris, France
    These general studies of the human mind cover the main psychological, cognitive, social, biological and physiological mechanisms that attempt at explaining human behaviour. The main subjects covered are: - Social psychology - Developmental psychology - Cognitive psychology - Psychopathology - Neuroanatomy - Neurophysiology - Statistics - Research methods
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