With a somewhat itinerant background in editorial, education and event design, my vast experience in developing new startups and long-established brands have helped me curate a skill set across all aspects of business management. Be it overseeing client communication and press partnerships, or designing entire brand identities online, in print and in person, I have been graced with the unofficial title of Chief Ninja, serving as the face of each company to both public audience and private partners alike. My work has a keen aesthetic approach and an obsessive attention to detail. I am a problem solver to my core and have employed this accumulated arsenal of skills to thrive when faced with new challenges and opportunities, from building brand partnerships, generating substantial revenue and investments, to securing prime media features everywhere from the New York Times to Elle Magazine. I am equally driven when serving as part of a group of passionate individuals, as I am spearheading team initiatives. In both, producing work of the highest quality and integrity is of the utmost importance to me.Locked Pro Plan feature
- I serve as primary architect and developer of our brand identity across all platforms, including all online editorial content, weekly newsletters, printed collateral and community and press correspondence. - Developed fully integrated marketing activations strategy, landing features on the cover of the NYTimes Food section, Goop online, Remodelista and Medium within one month of brand launch. - I conceptualise and produce collaborative events, workshops and press opportunities with high profile entrepreneurs and brands including Seamus Mullen, The Class by Taryn Toomey, and Cherry Bombe, Cap Beauty and Milky Mag. - Launched Life Beyond the Recipe, an adjunct wellness focussed brand - handling and overseeing all site and social design, editorial content and collaborations - Produced the Seize Your Days Planner, overseeing the design and promotion of the journal with marketing efforts resulting in a successful ten day kickstarter campaign and features in Goop, Milky and Cherry Bombe.
I conceptualized, developed, and produced the high-end boutique ingredient collection, ILĀ, generating over $80,000 to support the brand launch.
Curated and produced all Sunday Suppers editorial content, events + collaborative projects for both private clients and brand partners including Elle, Ulla Johnson, FEED, and DWR among others. Partnered in research, development, production and styling of 2018 James Beard nominated cookbook volumes i and ii, SIMPLE FARE.