A perfect combination of creative direction & commercial experience delivering engaging, sustainable content & brands.
- Concept to completion with a collaborative right first time mindset across brand, digital, social, editorial, TV & brochures.
- Creative direction producing on-brand multi-media content & guidelines.
- Planning & capturing of brand content collaborating with renowned shoot talent in the UK & internationally.
Projects
- JAMIE REDKNAPP- ELITE GENTLEMAN COLLECTION - FRAGRANCEIntroduction of Jamie Redknapp to an existing Global fragrance franchise (Elite Gentleman) to improve focus and sales in the UK. Jamie was photographed & filmed for the three fragrances in the collection- Elite Gentleman/Elite Gentleman Weekend & Elite Gentleman Un-tailored.
- VIVA LA VITA- FRAGRANCEConcept ideation, concept testing, pre-production, art-buying, casting, location scouting. Conceive and art direct a range of multi-channel assets that fulfilled the launch needs for all the major countries including cultural nuances while remaining a strong, consistent brand visually and emotionally.
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Work history
PHOTOGRAPHY, RETOUCH & VIDEO LEADERGymshark
Birmingham, United KingdomFull Time
Leading Gymsharks world class studios in their flagship GSLC. Producing beautiful, engaging, agile creative that connects and delights.
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Global Head of Photography & Photographic ProductionAvon Cosmetics
- United KingdomFull Time
Energetic, highly skilled creative leader who is passionate about brands and will always deliver photography that is on brand, relevant and commercial.
Accomplished at effectively creating and driving the brand experience from concept to creation.
A reputation for having expert knowledge of art direction, the shoot process and post production.
Experienced in delivering local, regional and global campaigns to tight schedules, budgets and processes.
Skills
- Creativity
- Collaboration
- Creative Art Direction
- Art Direction
- Communication
- Team Management
- Passionate
- Concept Creating
- Budget Management
- Brand Building
- Creative Direction
- Film Production
- Pre Production
- Art Buying
- Shoot Organisation
- Shoot Production
- Casting
- Photographic Direction
- Photography
- Budget Negotiation
- Post Production