lars magnus holmgren

VFX & Animation Director / Th1ng

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  • LocationLondon, United Kingdom

About me

 

Lars is a well rounded, respected Director, Lead Animator and senior CG/VFX Generalist with extensive experience and a broad skill-set. During his many years of professional experience he has undertaken challenging senior roles such as Creative Director, VFX Director, Animation Director, Head of CG-VFX, VFX-Supervisor, CG Supervisor, Art Director, Senior/Lead-Animator, Generalist TD, Lighting TD, Senior CG/VFX Generalist and Look Development Artist. His main career focus and expertise are in 3D-CGI/VFX, working in a variety of formats including long and short form productions; feature film & television, commercials, promos, ident’s, short films and special formats, such as planetarium films and show-scan IMAX ‘rides’. Lars brings a wealth of CG/VFX knowledge to his workflow, devising sound strategic conventions and assuring the highest quality control measures. He has exceptional crew management and communication skills and is thus able to bring out the very best from the entire team via an open collaborative approach. Working closely with VFX Producers, Production Managers and Production co-ordinators to devise and tailor the most appropriate team makeup and production pipeline and schedule to suit the project, he is able to roll very effectively with Dailies and Rounds to keep a very tight yet unconfined, creatively non-restrictive grasp of the day to day task associations, assuring an effective, streamlined delivery schedule. Being well versed with the full technical and creative production process encompassing all disciplines, Lars is confident with all phases of production from the visual interpretation of the initial client brief, R&D, shoot supervision, pre and post visualisation, look development through all VFX and Post Production phases to final delivery. From a lead/supervisory POV, Lars engages a combination of logical and lateral solutions to devise the most suitable workflow to assure the most robust production and technical pipeline possible to suit any project specification, be it long form or short form in nature. Further to his supervision and direction ability, Lars has senior command of line/departmental management knowledge and comprehension of robust pipelines to suit long as well as short term initiatives. Gifted with a very creative mind and an ability to draw on the potency of the imagination for evocative and poignant conceptual output and direction he has won several prestigious awards for his work and has been invited to attend panels and presentations (as presenter and VIP attendee) at noteworthy festivals and events worldwide. Note; please refer to the attached 'achievement' document for details. Lars has brought his expertise to a diverse range of fields including CGI Animation, Visual Effects, Motion Graphics, Broadcast Design, Illustration, Graphic Design, Creative Writing, Copy-Writing, Banner & Poster Design and Photography. Lars has enjoyed many senior positions within companies of high repute such as DNEG, Buck, Th1ng, Moving Picture Company, Prime focus & Rushes and has enjoyed working in Australia, New Zealand, UK, USA, Germany and Sweden.

Skills

 

  • Advertising
  • Film
  • TV
  • Visual Arts
  • Print Design
  • Art Direction
  • CGI
  • Design
  • Creative Direction
  • Character Design
  • VFX
  • Photoshop
  • Word
  • Animation VFX

Work history

Currently

VFX & Animation Director

Th1ng

Dec 2013
  • Responsible for conceptual development and the fruition of ideas to form complete productions. Determine functional and aesthetic guidelines to determine and shape full technical VFX and creative pipelines. Design and develop style-frames and storyboards. Determine resources and talent-base required to bring ideas into full realisation. Direct cast and crew for live-action shoots. Direct and manage teams of creative and technical personnel throughout entire productions.

2014

Founder, Creative Director and VFX Supervisor

Frankenskippy

Aug 1998 - Apr 2014
  • This has been my artistic banner since the launch of the successful MTV Australia character of the same name.

2013

CG Supervisor, Lead Character Animator and Generalist TD

Locomotion London, UK

Sep 2013 - Dec 2013
  • A follow-up campaign for Tropicana, featuring 3D animated oranges filling a carton with a zipper. Established working relationship with Locomotion (see other experience with them below).

2013

VFX Supervisor

Prime Focus London, UK

Jul 2012 - Dec 2013
  • Senior lead position for a one hour television feature for Discovery Channel featuring presented Astro-Physicist and celebrity Phil Plait. The show takes the audience on a dramatic, epic journey over the sun’s solar storm activity featuring wild photo-real effects and including eighty VFX shots. The role involved live-action co-shoot-supervision (a three day shoot), advising the CG/VFX workflow, team makeup, strategic documentation and implementation, guidance on the technical and creative pipeline, managing and supervising the post production team of 30 crew, supervising pre-visualisation through to post-visualisation right through to final light, comp’, edit, grade finesse and output. The role also involved key hands-on 3D and VFX R&D and rigging tasks. Involved with working directly with the MD, Creative Director, CG Supervisor and VFX Producer with regular pivotal attendance during client meetings, providing VFX guidance, VFX design and quality control measures, assuring streamlined production workflow and high-end quality delivery.

2013

Director (design, VFX and Animation

Th1ng Soho, London, UK

Aug 2013 - Sep 2013
  • (Ongoing Directorial representation since July 2003)

2013

CG, VFX Supervisor and Lead Character Animator

Locomotion Soho, London, UK

Jun 2013 - Aug 2013
  • Working as CG/VFX project lead and co-shoot supervisor for a high-end US client; Tropicana commercial featuring 3D animated oranges and bottle integrated with Live-Action back-plate. Established working relationship with Locomotion (see other experience with them below).

2013

Director (design, VFX and Animation

Th1ng Soho, London, UK

Jan 2013 - Jun 2013
  • (Ongoing Directorial representation since July 2003)

2012

Animation, VFX Director and CG Supervisor

Iloura Melbourne Branch, Australia

Mar 2012 - Jul 2012
  • Senior lead position on a television advertising campaign for ‘Birds Eye’ (renowned character driven series) featuring fully dynamically feathered talking birds (the first Birdseye lip-sync campaign). The role involved Animation & VFX Direction, conceptual design and scripts which were worked into story boards, 2D animatics and 3D animatic pre-visualisation to guide and inform the live-action camera and compositional dynamic which was in turn further finessed via the post-visualisation stage. Other tasks included lead character animation on select shots, devising the technical pipeline, determining functional and aesthetic guidelines, departmental line management, CG Supervision as well as VFX shoot direction, 3D Design and senior hands-on generalist tasks local to the Iloura Melbourne office and collaboration with the Sydney team. Involved working directly with the Executive Producer and attending client meetings as well as assisting associated Line Producers bidding for upcoming work, providing detailed CG/VFX timeline quotations ensuring hole-proof schedules and streamlined production workflow through pre-visualization, design, R&D, production and post production, guaranteeing high-end quality and prompt delivery .

2012

CG & VFX Director

Saddington Baynes London, UK

Mar 2010 - Mar 2012
  • Senior staff position involving line management, supervision, design and direction of motion CG/VFX commercial campaigns as well as involvement with CG content for stills output. Chief responsibility involves driving the visual effects and animation content forth and building the department to compete with industry peers at the same cutting edge level of expertise Saddington & Baynes are renowned for with their stills and print media work. Supervise a team of 3D, VFX & GFX artists (freelance and F/T). Establish effective strategies to ensure the highest quality of work, delivering to client satisfaction under very tight deadlines. Supervise the 3D/VFX requirements for shoots. Create and manage effective CG/VFX Pipelines ongoing productions. Determine creative, aesthetic, logistical and technical solutions and conventions (naming and directorial) throughout production pipelines. Provide detailed 3D/VFX/GFX timeline quotation and work alongside Producers and Line-Producers involving regular meetings with clients to ensure hole-proof schedules, streamlined productions leading the process through pre-visualization, design, R&D, and post production, guaranteeing high-end quality and prompt delivery. Step in to fulfill design and direction duties alongside departmental management and VFX supervision. Responsibilities include conceptual development and the fruition of ideas to form complete productions. Determine functional and aesthetic guidelines.

2012

Generalist Technical Director

Double Negative London, UK

Jun 2011 - Mar 2012
  • Employed as a Generalist Technical Director and enjoyed working as a Lighting TD on six shots from two sequences in the epic VFX film John Carter of Mars. Worked at the inception of the latest James Bond Film with senior generalist tasks such as modelling (hard surface architectural), UV Set, Texture Painting / Mapping and Looks Development (lighting & shaders).

2012

Generalist Technical Director

Double Negative London, UK

Jun 2011 - Mar 2012
  • Employed as a Generalist Technical Director and enjoyed working as a Lighting TD on six shots from two sequences in the epic VFX film John Carter of Mars. Worked at the inception of the latest James Bond Film with senior generalist tasks such as modelling (hard surface architectural), UV Set, Texture Painting / Mapping and Looks Development (lighting & shaders).

2012

CG Supervisor, Generalist TD and Compositor

Locomotion Soho, London, UK

Feb 2012 - Mar 2012
  • Senior lead position on a television advertising campaign for ‘Birds Eye’ (renowned character driven series) featuring fully dynamically feathered talking birds (the first Birdseye lip-sync campaign). The role involved Animation & VFX Direction, conceptual design and scripts which were worked into story boards, 2D animatics and 3D animatic pre-visualisation to guide and inform the live-action camera and compositional dynamic which was in turn further finessed via the post-visualisation stage. Other tasks included lead character animation on select shots, devising the technical pipeline, determining functional and aesthetic guidelines, departmental line management, CG Supervision as well as VFX shoot direction, 3D Design and senior hands-on generalist tasks local to the Iloura Melbourne office and collaboration with the Sydney team. Involved working directly with the Executive Producer and attending client meetings as well as assisting associated Line Producers bidding for upcoming work, providing detailed CG/VFX timeline quotations ensuring hole-proof schedules and streamlined production workflow through pre-visualization, design, R&D, production and post production, guaranteeing high-end quality and prompt delivery .

2011

3D Supervisor & Technical Director

Locomotion Soho, London, UK

May 2011 - Jun 2011
  • Working as 3D project lead at Locomotion, a Boutique design & VFX house in London for a Tropicana commercial featuring 3D animated oranges and bottle integrated with Live-Action back-plate. Established working relationship with Locomotion (see other experience with them below).

2011

3D Supervisor & Technical Director

Locomotion Soho, London, UK

May 2011 - Jun 2011
  • Working as 3D project lead at Locomotion, a Boutique design & VFX house in London for a Tropicana commercial featuring 3D animated oranges and bottle integrated with Live-Action back-plate. Established working relationship with Locomotion (see other experience with them below).

2010

Senior 3D & VFX Generalist

Flaming CGI London, UK

Sep 2007 - Dec 2010
  • Responsible for highly-skilled hands-on CG involvement; Architectural ‘city-fly-through’ and an Ident’ for Virgin1 Television. Involved senior tasks in modeling, rigging, texturing, shading and lighting.

2010

Head of 3D & VFX Director

Locomotion Soho, London, UK

May 2009 - Jul 2010
  • With offices in London and Düsseldorf, Locomotion had a strong position in the European 3D/VFX market. Responsible for the cross-departmental CG/VFX supervision and management of all 3D, VFX and GFX related projects and productions. Actively recruited for new talent ensuring a strong freelance roster of junior through to extremely senior specialist and generalist candidates to suit all 3D/VFX & GFX requirements. Managed a department of 3D, VFX & GFX artists (freelance and F/T). Established effective strategies to ensure the highest quality of work, delivering to client satisfaction under very tight deadlines. Ensured effective communication between senior management, producers, 3D, VFX & GFX personnel. Supervised the 3D/VFX requirements for shoots. Created and managed effective CG/VFX Pipelines ongoing productions. Determined creative, aesthetic, logistical and technical solutions throughout production pipelines acting as VFX Director both locally (London) and remotely via our sister company in Düsseldorf, Germany. Provided detailed timeline quotation and work alongside Producers and Line-Producers involving regular meetings with clients to ensure hole-proof schedules, streamlined productions leading the process through pre-visualization, design, R&D, and post production, guaranteeing high-end quality and prompt delivery. Developed and initiated effective short and long-term company strategies such as new naming and directorial conventions and introduce automated intranet based ‘File & Shots Management, Pipeline Toolkit’. Fulfilled Design & Direction duties alongside departmental management and VFX supervision; responsibilities included conceptual development and the fruition of ideas to form complete productions. Determined functional and aesthetic guidelines. Designed and developed style-frames and storyboards. Determined resources and talent-base required to bring ideas into full realisation. Directed cast and crew for live-action shoots.

2010

3D & VFX Supervisor

Envy London, UK

Mar 2010 - Mar 2010
  • Hands-on 3D Lead role alongside CG & VFX Supervision for a project focusing on the popular Bear Grylls persona as an opening ident for his new show. I set up the render layers as well as assigning the tasks for the other 3D crew, working closely with the producer and master VFX compositor and attending of several client meetings. I established effective strategies to ensure the highest quality of work, delivering to client satisfaction under a tight deadline. I co-supervised the 3D/VFX requirements for a shoot. This included preparing tracking markers to extract camera data as well as blue-screen related VFX advice. We worked together with 3D stereoscopic specialists since the follow up identity is a stereoscopic deliverable.

2010

Head of 3D & Cg-vfx Supervisor

Buck USA

Aug 2009 - Mar 2010
  • Specializing in design-driven creative, Buck’s directors and artists use animation, visual effects and live action to collaborate with clients, from concept to delivery. From offices in New York and Los Angeles, Buck works with a broad range of clients. Hands-on 3D Studio Lead role alongside CG & VFX Supervision and line-management. Managed a staff of 3D, VFX & GFX artists (freelance and F/T). Provided detailed 3D/VFX/GFX timeline quotation and work alongside the Creative Director, Art Directors, Producers and Line-Producers involving regular meetings with clients to ensure hole-proof schedules, streamlined productions leading the process through pre-visualization, design, R&D, and post production, guaranteeing high-end quality and prompt delivery. Actively advised on the recruitment for new talent ensuring a strong freelance roster of junior through to senior specialist and generalist candidates to suit all 3D/VFX & GFX requirements. Established effective strategies to ensure the highest quality of work, delivering to client satisfaction under very tight deadlines. Ensure effective communication between senior management, producers, 3D, VFX & GFX personnel. Supervised the 3D/VFX requirements for shoots. Created and managed effective CG/VFX Pipelines ongoing productions. Determine creative, aesthetic, logistical and technical solutions throughout production pipelines. Developed and initiated effective short and long-term company strategies such as new naming and directorial conventions and introduce automated intranet based ‘File & Shots Management, Pipeline Toolkit’. Determined resources and talent-base required to bring ideas into full realisation.

2008

CG, VFX Supervisor and Senior 3D

Rushes Soho, London, UK

Feb 2008 - May 2008
  • Supervise teams of 3D-CG, FX and VFX personnel (typical team size three to eight people). Supervise CG content for VFX shoots. Determine creative, logistical and technical solutions throughout the entire production pipeline.

2008

Senior 3D, VFX Generalist and GFX Designer

Zoo TV Atlantic Productions London, UK

Jan 2008 - Feb 2008
  • Responsible for highly-skilled hands-on CG/VFX involvement and GFX conceptual design related work for a Jack the Ripper documentary. My responsibility was to design several graphic transitions from an outer space ‘satellite view’ of the globe into a streetscape level live-action shoot scenario (modern day setting) and then back in time to the appropriate era of the Jack The Ripper character.

2007

Head of 3D & VFX Supervisor

Againstallodds Stockholm, Sweden

Jun 2007 - Sep 2007
  • Managed a staff of twelve 3D & VFX artists. Headed up two productions; Coca-Cola and Nintendo’s My-Sims. Established effective strategies to ensure the highest quality of work, delivering to client satisfaction under very tight deadlines. NOTE: THE SERIES WON THREE SILVER LIONS AT CANNES 2008 and GOLD at EPICA 2008. Ensured effective communication between senior management, producers, 3D-CG and VFX personnel. Supervised the CG/VFX requirements for shoots. Created and managed effective CG/VFX Pipelines for both the Nintendo and Coca-cola productions. Determined creative, logistical and technical solutions throughout the production pipelines. Developed and initiated effective short and long-term company strategies such as new naming and directorial conventions and introduced an automated intranet based ‘File & Shots Management, Pipeline Toolkit’. I recruited for a ‘Head of IT’ position to implement this

2007

CG, VFX Supervisor and Senior 3D

Rushes Soho, London, UK

Jun 2006 - May 2007
  • Supervise CG content for VFX shoots. Determine creative, logistical and technical solutions throughout the entire production pipeline.

2006

Senior & Lead Animator

Rushes Soho, London, UK

Mar 2006 - Jun 2006
  • Responsible for highly-skilled hands-on CG involvement in character animation. Senior ability in modeling, rigging, texturing, shading and lighting of sophisticated 3D creatures, scenarios and environments

2006

CG, VFX Supervisor and Lead-animator

The Moving Picture Company Soho, London UK

Aug 1999 - Jan 2006
  • Supervised production teams of 3D-animators and compositors. Supervised VFX shoots. Determined creative, logistical and technical solutions informing the production pipeline. Provided conceptual, aesthetic and creature design, working closely with the client from pre-production to delivery. Responsible for highly skilled hands-on CG involvement in character animation. Senior ability in modeling, rigging, texturing, shading and lighting of sophisticated 3D creatures, scenarios and environments. Worked on commercial and film productions as well as music promos.

2003

Creative Director

Stark Films London, UK

Feb 2002 - Jun 2003
  • Representation as a Commercials Director as a result of a liaison agreement between MPC and Stark Films.

2002

Creative Director (design, Animation and VFX

The Moving Picture Company Soho, London UK

Aug 2009 - Jan 2002
  • Upon joining MPC directed several productions. Drove conceptual development, pitched ideas and oversaw the completion of productions. This was part of a pilot venture to form an internal production-wing at MPC and later evolved into a liaison between MPC and Stark Films as described below.

1999

CG Supervisor, Lead Animator and Generalist

Photon VFX Australia

Sep 1998 - Aug 1999
  • Head Of 3D / CG Supervisor on the feature Movie Production “Journey To The Centre Of The Earth”. Lead Animator & Generalist for several high profile television commercials.

1998

CG Supervisor, Senior 3D Generalist and Designer

Conja Sydney, Australia

Sep 1995 - Jul 1998
  • Supervised a staff of 3D artists. Established effective strategies to ensure the highest quality of work, delivering to client satisfaction in often very tight deadlines. Ensured effective communication between senior management, producers, 3D and 2D departments. Supervised shoots providing technical advice to directors and clients as well as conceptual design and art direction for a number of projects. I started out in Conja hot off the heels of my University graduation, so the following roles represent the transition into the role described above. Senior Lead 3D Generalist: October 1994 – October 1995 Responsible for key / highly-skilled hands-on CG involvement in character and technically based animation. Supervised shoots providing technical advice to directors and clients as well as conceptual design and art direction for a number of projects including commercial, film, and special format presentations such as Imax format amusement ride. Junior 3D Artist: January 1992 – 1994 Apprenticed up to speed gradually, bridging into 3D from the junior broadcast design position. Junior Broadcast Designer: October 1991 – December 1991 Junior Broadcast designer with responsibilities including operating the Paintbox as well a conceptual design and story boards.

Education

1990

Visual Communication

University of Technology, Sydney

May 1987 - May 1990
  • Bachelor Of Design Major in Computer Graphics / Minor in Film Graduated with High Distinctions and Distinctions

1987

Fine Arts Design

Seaforth TAFE

May 1985 - May 1987
  • Major in Photography Graduated with Honours Educational Awards Staedtler Drawing Prize & Most Advanced Student Please refer to the Achievement List for a comprehensive list detailing awards & achievement.

Awards

2014

AWARDS & ACHIEVEMENTS

Cannes Lions

  • Publications: Broadcast magazine, Motionographer, Shots, Ads Of The World, Ad Review, 3D World, Televisual, Boards, IDN, CG Arts, Promo Magazine, Campaign Screen, Creative Review Featured on the SHOTS DVD; Best New Directors edition Awards: Three Silver Lions at Cannes GOLD winner at Epica Awards, GOLD winner; IDN Festival GOLD winner; MEDIA ARTS Festival Animation EXCELLENCE awards winner; CGI ARTS (Japan) Nominated for the