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Lasharna Turner

Digital Media Strategist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Content Producer - Campaign Manager

Projects

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Projects Tagged In

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About me

I am an East London based Marketing Manager currently working for a Global Technology solutions provider. I devise lead acquisition campaigns and client retention programmes, working closely with internal teams and external agencies to ensure timely, on budget delivery. On a daily basis, I am overseeing projects, reporting to stakeholders on progress, designing on and offline campaigns and tracking ROI using CRM, data analysis and reporting tools such as Salesforce Tableau, Google Analytics and Google Data Studio. I also produce copy, design marketing assets for web and print in Adobe Photoshop, InDesign and Illustrator. I work across the organisation communicating with non-marketing audiences, senior execs, sales teams, operational teams and technical product experts. I manage and report on budgetary spend alongside working within strict timescales.

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Skills

  • Digital Maketing
  • Content Production
  • PPC Advertising
  • Lead Generation
  • SEO
  • Adobe Premiere/photoshop/indesign
  • Data Analysis
  • Campaigns Reporting
  • Tableau
  • Salesforce

Work history

Currently

Marketing

Truphone

Jan 2017
  • London, United Kingdom
  • Full Time
  • - Managing contacts in Salesforce and delivering email marketing campaigns via Marketo and Mailchimp - Designing and delivering direct mail campaigns including custom manufacturing briefing - Managing the implementation, tracking and measurement of all marketing campaigns using Google Data Studio, Tableau, Salesforce and Google Analytics - Reporting on campaign results using Tableau, including data analysis and evaluation of KPIs - Analysing web traffic and lead data, identifying patterns, insight and actions from Google Data Studio, Google analytics and Salesforce - Using insights from campaigns, web traffic and lead data analysis to support data-driven attribution modeling, marketing decisions and budget allocation - Creating and improving website content - Building marketing assets and collateral in Adobe Photoshop, InDesign and Illustrator - Producing marketing video content in Adobe Premiere - Organising and delivering trade events locally (TechXLR8) and internationally (MWC) - Organising webinars to attract prospective leads - Brief and oversee the work of internal stakeholders and external agencies and partners -Managing social presence and platforms posting content and monitoring trends

Currently

Editor & Founder

Style Biblio Magazine

Sep 2010
  • London, United Kingdom
  • Freelance
  • I research, produce and publish the digital and print content for Style Biblio magazine. This involves interviewing subjects, designing, editing and updating the website, designing and publishing the print issue. More recently it has also meant creative direction of photo shoots and has always required carefully planned and budgeted digital marketing strategies and social media activity to grow the audience.

2016

Marketing Manager

Logixal

Apr 2016 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Responsibilities and duties include: - Creating and implementing the marketing strategy - Creating and implementing the digital strategy - Content marketing - Website management - Sales enablement and lead generation - CRM management - Email marketing and campaign building - Budget planning and management - Brand image and development - PPC campaign planning and implementation - Social media management - Day to day running of online channels - Copywriting and content production - Events planning and management www.Logixal.co.uk

Education

2013

Bachelor of Arts in Marketing and Public Relations

London College of Fashion

Sep 2010 - Mar 2013
  • Bachelor of Arts in Marketing and Public Relations With Cultural Historical Studies.