Enthusiastic and energetic fashion strategist with a passion for creative problem solving and working in fast paced and challenging environments. I enjoy building relationships with others and exploring with creativity as well as collaborating with them in all aspects of ideas creation. Good interpersonal skills and interested in trend led fashion as well as seeking opportunities to explore fashion boundaries. Transferable skills in many job areas.
Freelance styling projects incorporating shoot coordination, creating concept boards, liaising with photographers, models and make-up artists, working on fashion shows including dressing and preparing a team of models. Skills include: o Key trend knowledge for upcoming seasons o Ability to interpret client requirements and needs o Styling, dressing and casting models for shoots and shows o Ability to create mood or concept boards for clients; Invoicing, billing and administration.
o Design and create marketing materials such as blogger ambassador pack and maintain marketing calendar across all aspects of the retail arm of the business in collaboration with the Digital Manager. o Overseeing ‘Live brief’ in conjunction with the University for the Creative Arts which includes managing a marketing project with Masters students on Fashion Management and Marketing course. o Currently responsible for Bridal range and determining strategy for promotion in preparation for its launch. This includes creating a database of bloggers and magazines and event planning.
Began as an intern during MA and moved into ongoing freelance work. o Digital Imagery and Visual Communication including image retouching and editing o Working on projects for clients such as PUMA, Lipcote, Snooze Fashion, and J Shoes o Behind the scenes videographer for J Shoes lookbook shoots with films and interviews created for promotional material on social media platforms o Identifying key target markets and potential problems; o Defining global marketing strategies of existent brands with recommendations o Redefining social media strategy for Lipcote including devised 6 month strategy. o Trend report creation and analysis
Fashion styling, promotion and marketing
Design and Technology