About me

Native English copywriter with agency experience based in Sweden.

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Projects

• 2

  Every second countsPromotional video created with content I wrote during my ongoing partnership with global GIS software developer Carmenta. I've been providing Carmenta with copywriting support, including online content, product information, internal communication material, press releases, articles and other marketing material, for more than 10 years.
• Swedish Stock Photos (dot com)Once upon a time... ...a photographer and a senior creative were chatting about working together over a few beers one winter. The End.
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  IKEA's digital transformation and sustainability initiativesRestructuring, redesigning and rewriting large volumes of digital content as part of IKEA's global digital transformation project and sustainability initiatives. The bulk of the work entailed producing large volumes of consistently high quality English language content that adhered to IKEA's strict tone of voice and brand identity. But, being a digital transformation project, it also meant finding creative ways to reduce text volumes and improve digestibility. As one of the senior copywriters
• Qmatic's digital transformationRestructuring and rewriting a large volume of digital content as part of Qmatic's digital transformation project.
• Volvo: English Language Content Support (2017)Recurring copywriting, proofing, editing and transcreation support for English language content, including online content, advertising copy, video manuscripts, internal documentation, public reports, sustainability documentation, etc.
• Mölnlycke Health Care: Medical Supplies Brochure (2015)One of the many fascinating brochures I have designed and written for Mölnlycke Health Care. There were several challenges with this particular B2B surgical gowns brochure. Not only was there a huge amount of technical and medical information that had to be simplified at the right level for several target audiences, but the differences between the products were extremely subtle and the wording had to adhere to strict legal guidelines in addition to the usual in-house style guide. Copywriters lov

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Projects credited in

• 2

  Visit Sweden – AirbnbAllemansrätten – or the freedom to roam – is a principle protected by Swedish law that gives all people the right to be free in the Swedish countryside. Airbnb partnered with Visit Sweden to promote this principle by listing the entire country of Sweden on Airbnb.  I designed the microsite and listing pages which have special details added such as bespoke icons celebrating what is unique to each location. The project has received lots of positive responses in the Press, globally. 

Work history

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Senior Content Marketing SpecialistSkapa Digital Design
Sep 2019Gothenburg, SwedenFull Time
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Creative Director & Senior CopywriterEnglishCopywriterDotCom
May 2019 - Sep 2019Gothenburg, SwedenFull Time
My duties included content creation, conceptual copywriting, content simplification, marketing and content strategy, brand management, communication development and channel/audience-centric adaptation. Basically I write stuff. But, more importantly, I find out what needs to be written, where and to whom, and then I figure out how to write it. Rather than the other way around.

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Skills

• Advertising
• Marketing PR
• Editing
• Brand Management
• Creative
• Market Research
• Marketing Strategy
• Project Management
• Social Media Marketing
• Web Content
• Creative Direction
• Communications
• Creative Thinking
• Content and Media Writing
• Copywriting
• Content Development
• Adobe Creative Suite
• Adobe Indesign
• Adobe XD
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe After Effects
• Character Animation
• Strategic Communications