Laura Åkerblom

Content Specialist & Senior Copywriter

FollowUnfollow

Join our Pro Plan to message Laura

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationVallda, Sweden

Projects

View all

Are you sure?

Do you really want to delete project Romanian beggars in Sweden?

Are you sure?

Do you really want to hide project Romanian beggars in Sweden?

Are you sure?

Do you really want to unhide project Romanian beggars in Sweden?

Are you sure?

Do you really want to delete project Journalism/translation - President Karzai?

Are you sure?

Do you really want to hide project Journalism/translation - President Karzai?

Are you sure?

Do you really want to unhide project Journalism/translation - President Karzai?

Are you sure?

Do you really want to delete project Article Transcreation?

Are you sure?

Do you really want to hide project Article Transcreation?

Are you sure?

Do you really want to unhide project Article Transcreation?

Are you sure?

Do you really want to delete project Fashion Brochure - Mountain Horse?

Are you sure?

Do you really want to hide project Fashion Brochure - Mountain Horse?

Are you sure?

Do you really want to unhide project Fashion Brochure - Mountain Horse?

Are you sure?

Do you really want to delete project Brand Management - Nordic Choice Hotels?

Are you sure?

Do you really want to hide project Brand Management - Nordic Choice Hotels?

Are you sure?

Do you really want to unhide project Brand Management - Nordic Choice Hotels?

Are you sure?

Do you really want to delete project Product Brochure - Sulzer Pumps?

Are you sure?

Do you really want to hide project Product Brochure - Sulzer Pumps?

Are you sure?

Do you really want to unhide project Product Brochure - Sulzer Pumps?

Are you sure?

Do you really want to delete project New Website - Europafilter?

Are you sure?

Do you really want to hide project New Website - Europafilter?

Are you sure?

Do you really want to unhide project New Website - Europafilter?

About me

 

I’m an English content & communication consultant and senior copywriter. I help clients and agencies create and improve their online and printed English content. Clients include IKEA, Volvo Cars, Mölnlycke Health Care, Nordic Choice Hotels, AlfaLaval and GinaTricot. My career began in marketing within the construction industry, but my life took a different turn when I fell in love and moved to Sweden in 1999, where I began working as a pharmaceutical market analyst and writer. My professional life slowly changed course after that, and I began to focus more and more on copywriting and transcreating, eventually becoming a full-time copywriter in 2004. Since then I have accumulated a large portfolio of work and gained extensive experience in how to perfect English language content for Swedish clients. And as our world gradually progresses towards complete digitalisation, so too has my job description changed. The balance has now shifted and clients are no longer telling me what to write about - they’ve begun asking me what they should be writing about and why. As a freelancer with a diverse client base, I have the advantage of being at the leading edge of content marketing. I get to see all the new developments and changes emerging in marketing and advertising, and witness how my clients in the various industries are interacting with their customers and peers. This unique perspective - e.g. what works, what doesn't, latest trends, fading trends, industry-specific trends - enables me to identify the perfect angle, approach, tonality, audience, channel and content for each brand.

Skills

 

  • Advertising
  • Marketing PR
  • Editing
  • Brand Management
  • Creative
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Web Content
  • Creative Direction
  • Communications
  • Creative Thinking
  • Content and Media Writing
  • Copywriting

Work history

Currently

Communication & Content Specialist

Effective Content Sweden

Sep 2010
  • Brand management, content creation, marketing strategy and communication development.

2015

Content Specialist & Senior Copywriter

Perfect Words

Aug 2010 - Sep 2015
  • Brand management, content creation, copywriting, marketing strategy and communication development.

2015

Copywriter, Translator and Transcreator

English Copywriter

Jan 2002 - Sep 2015
  • Copywriting, translating and transcreating from Swedish into English .

2004

Market Analyst

Research International

Jul 2001 - Jul 2004
  • Analysis and presentation of qualitative and quantitative pharmaceutical market data. Due to an extensive client base, the data covered most medical areas and I reported on a wide range of behavioural and product-related insights.

2001

Market Analyst & Medical Writer

Medical Radar

Mar 2001 - Jul 2001
  • Analysis and summary of quantitative and qualitative pharmaceutical market data. Writing executive summaries and proposing relevant marketing activities to clients in a wide range of medical areas.