Living and working in Manchester, I am a storyteller by nature, with over 7 years of experience across numerous brands and partners, most recently leading the Social Content strategy for Dr. Martens.
Previous brands and partners I have worked with include: Topshop and Topman, Vogue, Supreme and Lazy Oaf, Tate Britain, The Clash, The Who and many more.
Projects
Work history
Social Media ExecutiveTOPSHOP TOPMAN
Full Time
Global Social Content LeadDr. Martens PLC
- London, United KingdomFull Time
- Strategising key culture moments within the Dr. Martens content calendar, informed by market trends and tied to brand strategy.
- Delivering a seasonal culture roll-out GTM pack.
- Managing agency and culture partners to develop engaging content marketing programs that drive business goals, overseeing content development and project timelines.
- Working collaboratively with the Global Marketing function and senior leadership, managing relationships and skill-sharing across the global teams to create effective communications strategies that articulate our brands voice.
- Provide feedback and edit support, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing.
- Review content for messaging, style guidelines, brand consistency, and tone of voice; provide education and guidance to ensure high quality output.
- Delivering expansion of brand campaigns, from initial concept, moodboarding, and agency on-boarding to delivery of outcome.
Skills
- Project Management
- Social Media Management
- Briefing
- Copywriting
- Community Management
- Social Media Marketing
- Social Strategy
- Social Content
- Content Ideation
- Briefing Creative
Education
C
C
BA (Hons) Fashion DesignColchester School of Art
- Colchester, United Kingdom