Projects credited in
- Age UK 'Just Another Day'Age UK’s 2017 Christmas campaign saw the highest increase in volunteers and donations ever recorded. The 60sec ad and 4min long form film were also supported by a partnership with Channel 4, as well as through DOOH posters and social media with targeted messages timed to maximize impact during the busy holiday advertising season.
- Age UK - No One Should Have No OneMore than 1,000,000 older people in the UK suffer from chronic loneliness which is especially severe at Christmas time. Loneliness is an affliction which is hard to empathize with. It has no physical manifestation and most of us are lucky enough to experience it for small periods of time. Age UK asked us to find a way to engage with an audience bombarded with charity messages at Christmas time and make them care for the plight of lonely, elder people. Our solution was to share stories of real pe
- Bring Back the Bees It turns out bees do more than most people realise— for such small, short-lived creatures, they do a lot of heavy lifting to keep life on Earth in balance. They make 1/3 of our nutritious fruits and vegetables possible, and they function as a buzzing alarm system for our planet’s ecosystem. Basically, bees are magical fuzzy little flower-hopping life-bringers. And guess what? Bees are in trouble. And that’s why Burt’s Bees® asked Drum to help to #BringBackTheBees. Drum, with the help of FUS9
- Just Another DayIn order to capture the bleak reality of loneliness amongst older people at Christmas, Drum, in partnership with production studio Independent, created a poignant film called ‘Just Another Day’. Following an older man’s unchanging, daily routine without human contact across the four seasons, the film provides a unique insight into the monotony of loneliness in later life. Currently in the UK, more than 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas day passes them by just like any other. The ad portrays a very different kind of Christmas for those who don’t have any family or friends to celebrate the festive season with. The campaign exceeded all expectation and resulted in an 82% increase in volunteers, in comparison to 2016, along with a 52% increase in regular donations, with Age UK achieving their highest ever donations and volunteers on one single day. Awareness of Age UK hit an all-time high, with a staggering 254% increase in social mentions, whilst also trending at No.1 on Twitter on release. Finally, our campaign transferred into popular culture with the likes of Russell Howard, Sky News, Good Morning Britain and Channel 4 covering it as part of their television editorial, without beinf approached by Age UK.5
- Christmas is Coming Together Co-op put “togetherness” at the heart of its Christmas campaign, which showcased its continuing focus on local communities. It did this by bringing together diverse musical groups from across the UK to sing the Blur classic ‘Tender’ for their Christmas TVC. Drum’s challenge was to cut through at hugely competitive time of the year, with budgets dwarfed by their main supermarket competitors. A key component of this cut through was a partnership with Channel 4 that wonderfully amplified the concept of “Christmas is coming together”. Working with Channel 4, we developed an idea that had never been attempted before - weaving Co-op into the fabric of the channel’s schedule by having a selection of singers from the Co-op TV commercial come together and sing the introductions to some of Channel 4’s most iconic programmes (Crystal Maze, Gogglebox, Countdown and The Snowman) in the ad break of the shows, in their own unique style. We negotiated that any promos were moved so that the partnership spots sat directly next to the start of the programme, leading to a seamless viewer experience. In a wonderful build to the partnership, Channel 4’s continuity team got into the spirit of ‘togetherness’ by adding their own musical renditions whilst introducing the shows, straight after the Co-op choir. The partnership (which brought together an incredible 13 different stakeholders) resulted in a ‘first of its kind’ Christmas partnership that embodied the ‘Christmas is coming together’ message.1
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Skills
- Advertising Production