Work history
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Blog WriterWoman in Progress
Cambridge, United KingdomFreelance
Woman in Progress is a blog telling stories of women who are making it up as they go along, plus tales of family life, food and the odd cocktail. https://www.womaninprogress.co.uk
Alongside writing posts, I take the majority of the photos, and was also responsible for building the website. I also manage our social media.
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Chief of SweetsCanesmith & Co
- Cambridge, United KingdomFull Time
Founder of award-winning confectionery business making gourmet sweets for grown-ups. I developed the recipes, brand identity, packaging, website and pitched to buyers. I also made a lot of sweets! The sweets were stocked in Selfridges, Fenwicks, Notonthehighstreet, Sourced Market amongst others, and were in the minibars of Claridge's, The Berkeley and The Connaught Hotels.
My signature Soy & Sesame caramels were hailed as "the new salted caramel" by BBC Good Food Magazine and won Best Confectionery Product in the Great British Food Awards 2017. I also won 9 Great Taste Awards in two years across the range of sweets. I had to close the business as I couldn't find a partner to provide scalable manufacturing capability.
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Skills
- Strategy
- Business Planning
- Marketing Strategy
- Content Development
- Business Acumen
- Brand Consultancy
- Copywriting
- Brand Development
- Content Strategy
Education
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MA in English Language and LiteratureUniversity of Oxford
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