About me
Senior brand and project manager.
Projects
- OtoloWe were delighted to be entrusted with the branding for this exciting new startup - the ‘LinkedIn for Hospitality’! We worked with their internal team to develop a strategy for the brand. We started with naming and messaging, and progressed onto visual identity design. We developed a wide range of marketing assets including animation for the website, social media collateral and on-boarding guides and toolkits. We now work alongside the team proving creative directing and strategic support and lo
- Cayman Islands Tourist BoardWe were commissioned to create an animated safety video for tourists returning to Cayman after the international lock-down. The video will play across the main Cayman website but also on partner sites like British Airways. Because regulations keep changing we needed a modular animation with elements that could be dropped in or removed at will. We storyboarded a series of generic scenarios, pre, during and post travel and supported that with text that could be easily updated. We kept the film und
- Borough MarketAfter 20 yeas of organic growth the Borough Market visual identity had become confused and indistinct. We were invited to consolidate their offering and help them restructure their brand. We created 3 consumer pillars to define their offers around retail, education and community. With that in place, it enabled us to create a new colour system that would feed into all marketing communications. We reviewed the current visual identity and decided to go back to the original branding and celebrate th
- Yellabambi Brand DevelopmentYellbambi is the masterbrand for a new beauty and fashion businesses created by the highly successful instagram influencer @yellambambi aka Bethany. This project started with deep-dive market and customer insight analysis so we could to fully understand the market and the needs of the target audience. We had to ensure the brand would appeal and connect to it's young gen z audience, whilst at the same time developing a brand that has longevity and stands out in a very crowded cosmetics & fashi
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Projects credited in
- Bloomberg Industry Group brand campaignWe recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group. “The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition. This framework allowed us develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries. With products that offer custome5
- Zero, from CBRESustainability, it's a thing. In the age of climate change and radical transparency, any company’s shareholders, clients, staff and followers all have expectations that the right measures and actions be done to address commitments, in a real way, yesterday. If you’re in the C-suite hot seat, where do you start to realise change? The CBRE sustainability offering is multi-dimensional and layered. It’s also a powerful and real story to tell, from big picture ambition to intricate technical detail2
- United Nations Spread KindnessOur hands are a way to spread kindness, humanity and hope, not just disease and illness. We explore this with hand drawn animation and typography.1
- Borough Marketfter 20 yeas of organic growth the Borough Market visual identity had become confused and indistinct. We were invited to consolidate their offering and help them restructure their brand. We created 3 consumer pillars to define their offers around retail, education and community. With that in place, it enabled us to create a new colour system that would feed into all marketing communications. We reviewed the current visual identity and decided to go back to the original branding and celebrate the
- ShowreelA snapshot of our work, some brand new, and some not-so-new.5
- Cayman Islands Tourist BoardWe were commissioned to create an animated safety video for tourists returning to Cayman after the international lock-down. The video will play across the main Cayman website but also on partner sites like British Airways. Because regulations keep changing we needed a modular animation with elements that could be dropped in or removed at will. We storyboarded a series of generic scenarios, pre, during and post travel and supported that with text that could be easily updated. We kept the film und1
Work history
Project DirectorSemi-famous
London, United KingdomFreelance
Senior Project Manager overseeing all Semi-famous large and small projects. The role includes client management as well as general business support, helping the founder, Damian, run this small and vibrant agency.
Co founderTwoBird Branding Ltd
United Kingdom
Established this independent creative consultancy, developing processes & best
practices, finding and mentoring talent, leading pitches and new business, as well as
promoting a unique design aesthetic. Lead all client relations and creative teams by
delivering innovative design with brief development and solid articulated creative
strategies.
● Day to day running of the business
● Client leadership
● Directed and facilitated workshops with multifaceted teams, in person and
online
● Organised, monitored, and improved relationships with senior stakeholders that
involved systematically analysing needs and expectations
● Prevented any potential conflicts of resources/goals between the individual
projects through multi-project management
● Devised and spearheaded our own campaign with panel discussion and
interviews with hospitality experts to discuss and highlight opportunities for
brand growth during the Covid crisis
● Developed brand briefings; effectively accepted and challenged alternate
recommendations based on brand and creative strategy
● Conceptualised and defined cost-effective approaches in budget
management to meet set financial goals
● Led, strategised and directed the re-branding of Borough Market, leading to
increased marketing success
● Led design and branding projects for clients including Save the Children,
Borough Market, Cayman Tourist Board, Travel Curious, Otolo, Liena, and
Aylesbury Grammar School.
TwoBird Branding Ltd was founded in January 2019 delivering branding, visual
identities, and creative services for SME’s specialising in hotels, travel, visitor
attractions and lifestyle brands.
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Skills
- Strategic Branding
- Brand Communications
- Strategy
- Marketing Strategy
- Strategic Planning
- Marketing
- Brand Development
- Project Direction
- Positioning
- Project Management
- Brand Planning
- Brand Communication Planning
- Brand Activation
- Brand Awareness
- Brand Campaigns
- Brand Communication
- Brand Concept
- Brand Consistency
- Brand Creation
- Brand Developent
- Brand Creative Strategy
- Brand Architectue
- Project Planning
- Branding Projects
- Complex Projects
- Project Delivery
- Project Development
- Project Co-ordination