Strategist, creative thinker, idea generator, planner, brand builder, researcher, trend analyser, innovation seeker, cultural listener, inspiration finder, Northerner.
My curiosity for cultural trends and human behaviour helps to shape global brands, and nurture new ones, into future facing entities. With expertise in 360 campaigns, digital projects, editorial and luxury brand building for: LVMH, Tom Ford, Rolls-Royce, Farfetch, Browns, Mercedes AMG, Christopher Kane, Mackintosh, The British Fashion Awards, Aston Martin and LOVE Magazine.
I have worked across the fashion and luxury sector for ten years and currently freelance as a Creative Strategy Director and Consultant.
Projects credited in
- Self-PortraitWhen Self-portrait decided to bring affordable luxury to Mayfair by opening their first physical store they turned to Spring to help drive awareness to the official launch. We announced the new store opening by teasing its landmark location through a campaign working across digital and print. The key to a successful tease and launch campaign is in own able storytelling. Set in Albemarle Street, the home of art and high fashion – where new and old live side by side, we shot a series of candid ref
- Switchboard LGBT+ - SAFE SPACEFrom the Switchboard website: Since 1974 Switchboard has taken more than three million calls from people across the UK looking for a confidential and non-judgemental space – a safe space – to talk and feel supported. The last five decades has transformed life for our communities, however recent figures showing a two-fold increase in LGBT+ hate crime in England and Wales since 2014 reminds us of the challenges we still face and the necessity of safe spaces. In response to this we’ve partnered
- RANKIN CREATIVE I Rolls-Royce I Rules Rewritten'Created by the renowned British photographer and filmmaker, ‘Rules Rewritten’ for Rolls-Royce premiered at the Goodwood Festival of Speed. The film features the ‘Game of Thrones‘ star Gwendoline Christie and the Rolls-Royce Phantom. The racey short is firmly directed at the marque’s increasing younger audience – the new generation of Phantom customer who are hyper successful, mostly self-made and internationally-connected.' - ENID London16
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Work history
Creative Strategy PartnerBoiler Room
London, United KingdomPart Time
Head of StrategyRANKIN CREATIVE
- London, United Kingdom
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Skills
- Research
- Creative Strategies
- Actionable Insights
- Cultural Trends
- Consumer Trends
- Future Trends
- Emotional Intelligence
- Department Leadership
- Entrepreneurial Mind-set
- Culture Inspiration
Education
C
C
Cultural StudiesCentral Saint Martins
London, United Kingdom
BA (Hons) Fashion & Textile Design Central Saint Martins (UAL)
- London, United Kingdom