About me
Hardworking, motivated and proactive media professional with experience in digital marketing, communication and strategy. Challenged by dynamic and fast-moving atmospheres, knowledgeable in business across borders and multicultural environments. Experienced in delivering product and brand messages to global & domestic clients and in managing the full marketing mix across channels.
Work history
Marketing and Campaign ManagerKlook Travel
London, United KingdomFull Time
Main roles:
- Define the overall strategy and marketing plan for Klook, developing Klook’s brand identity and positioning when entering new markets.
- Responsible for planning and executing integrated campaigns across marketing channels: email & content marketing, brand partnerships, influencers, affiliate marketing and others.
- Develop campaign calendars, activation plans and drive implementation in collaboration with cross-functional partners.
- Manage marketing budgets, identifying opportunities and managing spend effectively.
- Be responsible of KPIs analysis and reporting with tools like Tableau and Google Analytics.
- Regularly measure and maintain ROI per campaign.
- Work with external agencies for larger scale activities and coordinate the process.
- Collaborate with other functional teams to define and deliver Klook’s product strategy.
Communication StrategistLEGO Group
- London, United KingdomFull Time
Main roles:
- Lead communication and digital strategy across LEGO campaigns, projects and always-on initiatives in EMEA.
- Drive the development of major campaign briefs to deliver against strategic objectives across multiple media and platforms for the LEGO Brand and specific franchises.
- Create and deliver integrated digital marketing campaigns that deepen the emotional connection between the brand and consumers.
- Continually add to the ongoing understanding of the LEGO audiences & competitors.
- Build strong working relationships with partners within the LEGO Agency Global teams, product development and regions & markets across EMEA.
- Develop media excellence with Initiative Junior, LEGO’s media agency.
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Skills
- Advertising
- Digital Marketing
- Social Media Advertising
- Media Management
- Media Planning
- Content Marketing
- Marketing Communications
- Marketing Strategy
- Communication Skills
- Teamworking
- Budget Management
- Strategy
- Brand Campaigns
- Leadership