Laura Darwin

Laura Darwin

Senior Retail Marketing ManagerLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Michael Edward Stephens
Laura Darwin

Laura Darwin

Senior Retail Marketing ManagerLondon, United Kingdom
About me
A strategic and dynamic marketing professional with over eight years of experience in retail, wholesale, and brand marketing. Skilled in developing and project managing innovative omnichannel campaigns that drive brand awareness and conversion, in both UK and international markets. A meticulous project manager with excellent communication skills and a proven track record of delivering multiple campaigns simultaneously with a commercial yet creative approach. Adept at owning budgets, stakeholder management and the ability to lead large teams to deliver results against set objectives with a positive ROI.
Projects credited in
  • 'Keeping Up with the Bakers' | Ted Baker SS17 Campaign
    'Keeping Up with the Bakers' | Ted Baker SS17 CampaignAs acting Senior Copywriter, I was responsible for: • Creation of seasonal tone of voice guidelines • Ideation of creative concept • Digital campaign copy on @ted_baker • Additional content for press lookbook • Launch press release
  • Shelter Christmas Gift
    Shelter Christmas GiftTed Baker partnered up with homelessness charity Shelter to create a Christmas card. I created a design that reflected the struggles of being homeless whilst balancing this with some festive cheer. All of the money raised by Ted Baker was given to the charity.
  • Ted Baker Lines
    Ted Baker LinesThe brief: Launch Ted Baker’s SS13 collection with a global creative digital activation campaign. Poke’s answer: To mirror the new season’s Finishing School theme, we created Ted Baker Lines – a campaign that ran across multiple social networks and encouraged our ‘students’ to write their lines to win rewards.
  • T for Tall
    T for TallTo launch the new ‘T for Tall’ range we partnered up with football legend Peter Crouch to showcase the new fashion collection. I worked on the photo-shoot to produce creative social content to launch the campaign online.
  • Ted Baker London – 'Mission Impeccable' AW16 Campaign
    Ted Baker London – 'Mission Impeccable' AW16 CampaignI was lead copywriter for an ambitious digital campaign which saw Ted Baker collaborate with director Guy Ritchie and tech giants Google.
  • Whistle & flute (suit) guide - Ted Baker
    Whistle & flute (suit) guide - Ted BakerUpdating Ted's Whistle & Flute guide which had been used as a selling tool for men's formalwear for 10 years. I project-managed this, commissioning an illustrator for the guide and planning the new layout with the sales team, as well as working with in-house copywriting resource to update and polish the copy. (Note: Whistle & Flute is Cockney rhyming slang for suit.)
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Work history
    Senior Retail Marketing Manager | EMEATherabody
    London, United KingdomFull Time
    Ted Baker logo
    Ted Baker logo
    Senior Marketing ManagerTed Baker
     - London, United KingdomFull Time
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  • Marketing Strategy
  • Brand Awareness
  • Brand Campaigns
  • Event Management
  • Team Management
  • Budget Management
  • Brand Management
  • Brand Partnerships
  • International Marketing
  • Project Management
    1st Class BA Hons Art HistoryUniversity of Nottingham
     - Nottingham, United Kingdom
    A Level, AS Level, GCSEImmanuel College
     - United Kingdom
    A Levels: Art (A), English (A), Psychology (A) GCSEs: 3 x A*, 3 x A, 2 x B, 1 x C including A grades in Maths and English