About me
A strategic and dynamic marketing professional with over eight years of experience in retail, wholesale, and brand marketing. Skilled in developing and project managing innovative omnichannel campaigns that drive brand awareness and conversion, in both UK and international markets. A meticulous project manager with excellent communication skills and a proven track record of delivering multiple campaigns simultaneously with a commercial yet creative approach. Adept at owning budgets, stakeholder management and the ability to lead large teams to deliver results against set objectives with a positive ROI.
Projects credited in
- Ted Baker LinesThe brief: Launch Ted Baker’s SS13 collection with a global creative digital activation campaign. Poke’s answer: To mirror the new season’s Finishing School theme, we created Ted Baker Lines – a campaign that ran across multiple social networks and encouraged our ‘students’ to write their lines to win rewards.2
- Whistle & flute (suit) guide - Ted BakerUpdating Ted's Whistle & Flute guide which had been used as a selling tool for men's formalwear for 10 years. I project-managed this, commissioning an illustrator for the guide and planning the new layout with the sales team, as well as working with in-house copywriting resource to update and polish the copy. (Note: Whistle & Flute is Cockney rhyming slang for suit.)
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Work history
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Senior Retail Marketing Manager | EMEATherabody
London, United KingdomFull Time
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Skills
- Marketing Strategy
- Brand Awareness
- Brand Campaigns
- Event Management
- Team Management
- Budget Management
- Brand Management
- Brand Partnerships
- International Marketing
- Project Management