I am a senior marketer, specialising in marketing strategy, campaign delivery, communications and content for a wide range of organisations. As a lifelong learner, I’ve developed a few strings to my career bow that add value to the people I work with:
* Trained marketer: I have a Mini MBA in Marketing and am CIM trained. In a world of hype about the next big thing in marketing, I’ve learned from the best teachers what works again and again.
* Team leader: I’m a graduate of the BBC’s leadership programme and currently have a 90% full approval rating from my team of 12 for my leadership during Covid-19. I use the Radical Candor feedback framework because I know I could always do better.
* Coach and mentor: People have the best answers within themselves and I’m skilled at asking the questions to get them there. I’m currently training to become an accredited coach, and work with my team as a manager coach and with outside professionals as a career mentor. I’m good at this because I care about people and have been described as ‘unshockable’.
* Campaign strategist with commercial acumen: I look after full-cycle marketing from research to strategy to execution. At the RCM I set and managed commercial targets for events that saw income increase by 18% year-on-year.
* Digital transformation: From ebooks to apps to digital project management tools, I have implemented digital transformation within teams for over a decade so have been able to pivot my team quickly to a new way of working over 2020 and created a market-leading digital concert series.
* Data and analytics: My English literature degree and training at the Open Data Institute come in handy for being able to interpret and tell useful stories from data to track ROI.
* Change management: People consistently tell me I’m at my best when leading on new initiatives and helping teams think beyond the status quo. I help organisations ask questions of themselves that push them forwards - quickly.
* Adaptability: I’ve worked for established brands, startups and boutique agencies including BBC, Royal College of Music, Jesus College Oxford, Taylor & Francis, Hachette UK, Open Data Institute, Energy Systems Catapult and TEDxLondon.
Work history
Head of MarketingRoyal College of Music
London, United KingdomPart Time
I lead the marketing operation across the events, student recruitment and digital teams, encompassing audience development, brand campaigns, product, commercial resilience and civic engagement.
I provide strategic leadership to my teams and more widely within the RCM, and focus on 1:1 coaching and development of staff members. I facilitate an open approach to lifelong learning through formal sessions and informal approaches.
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Marketing ConsultantSelf Employed
London, United KingdomFreelance
I build marketing strategies for creative and cultural organisations. I provide a trusted opinion, helping organisations engage their target audiences with the content and messages they put out. It's based on a thoughtful approach to platforms, media and the way we all work together.
Recent clients include:
- Creative United - designing and implementing a cross-platform publishing and marketing strategy for the report on their business development programme, Prosper
- StyleTails - content marketing strategy and ongoing implementation for a DTC company that knows pets and style go hand in hand
- Golant Media Ventures - ongoing comms and content rollout to spread the word about the changes they're bringing to the creative, cultural, digital and public sectors
- Adfam - review of marketing strategy and website redevelopment, working with the in-house team to provide actions they could take forward to make this small charity act big
- Helvar - rewritten and redesigned training resources that are as attractive as the lighting solutions this company provides, leading to international rollout
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Skills
- Digital Media
- Events
- Branding
- Copywriting
- Editorial
- Project Management
- Strategic Planning
- Web Content
- Consumer Behavior
- Creative Thinking
- Content
- People Managament
Education
MA PublishingLondon College of Communication, UAL
- London, United Kingdom
Publishing