I’m a natural at problem-solving, a passionate senior designer with a love for creating impactful work! I have a wealth of experience collaborating with agencies and in-house teams, and I specialise in developing cohesive designs and systems that truly resonate with people. My goal is always to ensure that the solutions are effective but also meaningful and memorable.
During my design career, I’ve worked with clients in a variety of industries and can run a project from concept through to the final delivery, whatever the channel or budget. I focus on the little details that make a difference and approach each project, no matter the size, with enthusiasm and dedication.
I always aim to bring positive energy to any team I join. I’m passionate about getting great results and creating an enjoyable and creative working environment. Whether collaborating or working solo, my heart (and professionalism) goes into all I design, and I guarantee I would bring this mindset to your team too!
Work history
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Senior Brand & Marketing Designer (UK)Premier Inn
- London EC1N, UKFull Time
Working within Premier Inn’s close-knit creative studio, a multidisciplinary team of eight, I’ve been responsible for keeping the hospitality brand’s visual identity cohesive across 850+ hotels, delivering two brand refreshes and contributing across all three sub-brands. I’ve successfully developed and maintained the company’s brand image across leisure and B2B, ensuring consistency and effectiveness in all visual communications. Through studio and agency collaborations and cross-functional teams, I’ve implemented innovative brand and design strategies, both online and offline, to elevate the brand’s presence and drive customer engagement, helping drive a 21% year-on-year increase in brand value (Kantar), as the brand continues to grow in the UK and Germany.
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Brand Proposition DesignerPremier Inn
- London EC1N, UKFull Time
As Brand Proposition Designer, I led the design of brand communications across Premier Inn hotels and restaurants. I worked closely with Brand, Proposition, Innovation, and Digital teams to create engaging in-site experiences and evolve visual identities. My main role was to lead the development of ZIP by Premier Inn, a new sub-brand in the budget hotel category. As the sole designer on the project in-house, and in collaboration with branding agency Wolff Olins, I took the initial vision and brought it to life across every touchpoint, from digital platforms to physical environments. I created all brand assets, both online and offline, and developed detailed guidelines to ensure consistency as the brand scaled. I also worked closely with F37 on the custom ZIP typeface, testing its application across print and signage to ensure accurate use by external production partners. Working to a tight deadline, I played a key role in launching a bold, impactful addition to the Premier Inn family.
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Skills
- Branding
- Corporate Identity
- Advertising Design
- Logo Design
- Infographics Design
- Digital Design
- Strategic Design
- Visual Storytelling
- Art Direction
- Integrated Marketing
Education
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BA (Hons) Graphic DesignSouthampton Institute
- Southampton, United Kingdom
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BTEC National Diploma in General Art and DesignSouth Cheshire College
- Crewe CW2 7NA, UK
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