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Creativity is something you are are born with, something innate. Expressing myself through creativity has always been an inner hunger to feed and encourage. With my solid work ethic and hardworking mind of a Swede and foreign experiences from living in Spain, it led me on the right path; the interaction with diverse cultures and creativity, then into Fashion. To work in any other industry is something I can not even imagine. Fashion is what gets my heart beating and blood pumping. I need to create and be inspired. I need to feed that aforementioned inner hunger. Among many of my photography projects, I created and published a portfolio magazine which today has developed into a website. Doing everything from styling and shooting to editing and publishing made me realise how much I enjoy every part of a creative process, something that contains such hard work and passion. I believe in quality, and I believe that quality is what I will create.