Work history
CreativeHIGHSNOBIETY
Berlin, GermanyFull Time
Creative Concept Development & Art Direction for Highsnobiety Commerce
projects, including photo & video productions, talent & seeding campaigns anddigital activations.
Creation of holistic, strategic, client-facing presentations, with a focus on
storytelling and inspiring visuals.
Integral part of the small team, building Highsnobiety’s drop-based e-commerce platform from scratch.
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Skills
- Art Direction
- Creative Concepting
- Creative Stragegy
- Brand Activation
- Campaign Development
- Concept Development
- Visual Communication
- Visual Concepts
Education
A
A
B.A. Fashion & BrandingAMFI (Amsterdam Fashion Institute)
- Amsterdam, Netherlands
Awards
D&AD New Blood Award - Wood PencilD&AD
Stubble - A Beauty Brand for Realists.
As part of the D&AD New Blood Awards 2016, we answered the brief by DesignBridge to create a brand & packaging concept that challenges the traditional notions of the beauty industry.
The beauty industry can easily make us feel shame about our natural bodies, removing, disguising or selling us stuff we just don't need - long lists of ingredients where only a few would do for multiple uses. With Stubble we want to challenge the taboos surrounding intimate body behaviours and encourages a new generation to celebrate what the industry labels as dirty. By offering confrontational products, such as lube, wet wipes and dry powder, that are covered in frisky and bold illustrations, we transform articles that are usually hidden in the back of beauty shelves into proud lifestyle choices.