It is my belief that in-depth insights into the human side of customer’s experience and behaviour are a necessary counterpart to rational default thinking. With a passion for qualitative research, I believe this kind of understanding can bring the numbers to life and provide companies with a purposeful direction for moving forward and create commercial results. From both of my degrees I bring substantial experience with exploratory research, as well as analytical strategies data-driven approaches. In all of my academic work, my primary interest has been in exploring consumer culture. During my master’s studies I have supported this interest by studying subjects in consumer insights, behavioral fundamentals and material culture and developed competencies in digital research methods, which I believe offer valuable tools for harvesting insights into the compound subject of costumers’ experience. My professional experiences have taught me that I thrive well with dynamic workflows and in a high performance environment; however, I never doubted that my most unique assets lie within my curiosity, creativeness and human capabilities – assets I hope to benefit from in my professional career.
Supporting the Executive Assistant and the Senior Communication Partner in professional and high quality communication deliveries such as presentation materials, newsletters and articles. Delivering memos to the executive board, colleagues and media. Part of a broad range of internal and external communication and research projects.
Planning and facilitating strategic campaigns for F&H, the largest wholesaler in Scandinavia within household accessories. Responsible for organising marketing efforts concerning the interior brand: A SIMPLE MESS under the direction of the Brand Manager.
Responsible for planning and facilitating all campaign operations for the Danish Red Cross Youth (an independent organisation under the International Red Cross movement with more than 200 on-going projects)
Responsible for coordinating and enabling the production of M by M Magazine and Magasin du Nord’s Christmas catalogue with a circulation of 1.000.000 copies. Contact to more than 100 suppliers and PR agencies.
The MSc in Sociology has provided rigorous and in-depth training in sociological theory, methodology and key areas of sociological research. With a particular interest in customer’s world and consumer culture, I have supported my degree with courses in consumer insights, behavioral fundamentals and material culture. Moreover, I have expanded my knowledge and competencies in methodology by studying innovative social research methods with non- traditional data, using metrics -and self-monitoring strategies. For my dissertation I studied the growth driving segment of urban elderly consumers and the motivational factors underlying their behaviour, using both quantitative and qualitative social research methods.
The Communication and Digital Media programme has provided me with critical exploration of mediation in today’s global world and processes of organisation, consumption and representation in media and communications. Furthermore, the programme has given me great methodological and analytical skills in conducting and designing communication solutions for different targets and platforms. For my bachelor thesis I conducted an explorative study of the Austrian beer brand: Nixe Bier’s expansion to the Danish market i close collaboration with Nixe Nordic. Final average: 11,1/12 (GPA: A/4, UK: First-class honours)