About me
Head of Digital & Editorial with experience in brand strategy and positioning, digital storytelling, and audience development. I have worked with some of the world’s best-known luxury brands, corporates, and cultural bodies, to transform and enhance their digital activity.
Work history
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Global Content & Customer Marketing LeadBp pulse
London, United KingdomFull Time
Leading content and customer marketing development and delivery globally for the UK's fastest-growing EV network - meeting growing, global demand for safe, sustainable, and affordable energy.
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Senior Strategist (MarComms / Content)Accenture Song
- London, United KingdomFull Time
Provided strategic consultancy to multinational businesses across areas including strategy, brand, marketing and communications, brand partnerships, content and operations. Clients included Jaguar Land Rover, GSK, Astellas, and bp pulse.
Developed and delivered omnichannel marketing campaigns informed by customer and industry insights, achieving ambitious KPIs.
Crafted winning proposals that demonstrated a keen understanding of prospective clients’ business goals, challenges and opportunities.
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Skills
- Digital Strategy
- Content Creatiion
- Paid Advertising
- Newsletter Content
- Social Media
- Social Media Advertising
- Project Management
- Editing
- Copywriting Editorial
- Brand Strategy
Education
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MBABayes Business School
- London, United Kingdom
MBA with distinction. Specialist focus on corporate and business strategy, brand, advertising and marketing, with additional modules on finance and accounting, organisational behaviour, effective management, digital transformation, and data analytics, amongst others.
MA (Cantab) EnglishUniversity of Cambridge
- Cambridge, United Kingdom
Awards
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Global Women's Leadership ScholarBayes Business School
Scholarship received in recognition of outstanding academic performance