I am currently working for Gyunel, a couture fashion house based in Knightsbridge. I have been involved in developing a new brand identity for the company, including designing newsletters for CRM, producing new branding material, event invitations and also designing and managing the creation of a new website for the company. I was also involved in working on the prints for their SS17 collection, which including designing for digital prints, weaves as well as layouts for embroidery.
At Designers Guild I was working in a diverse and multifaceted role which included full responsibility in designing the layouts for digital prints and wallpaper using CAD for their main range together with their affiliated brands, including Christian Lacroix. During my time at the Designers Guild I worked closely with the sales and marketing team and was responsible for creating a marketing brief for each brand at the end of each season. This was a heavy layout based project which really built upon my InDesign skills. I enjoyed this opportunity to experiment with fonts, typography and imagery as well as experiencing the whole print process from concept to completion.
My first position was at the award winning design studio, Kristjana S Williams. I enjoyed the fact that I was involved in the team from the start of the company and played an integral part in it’s success and development. During my time at the studio I had key involvement in designing our own collections, which included a selection of wallpapers, prints, cushion covers and silk scarves, all of which are now selling in high end retailers such as Lane Crawford, Liberty and Heal's. I was also heavily involved in designing lookbooks, event invitations, and was given full responsibly in designing and directing our homeware collection photoshoot.