About me
As a graphic designer and illustrator I absolutely love to find new ways of visually communicating with people. I have over 8 years experience in graphic design, branding and FMCG. I am lucky to manage a great team at work and enjoy collaborating on all aspects of the process, from moodboards through to completion. I enjoy working within a varied environment and love to constantly learn and try to expand my technical skills wherever possible.
Projects
- Pardal Czech Lager RebrandA brand refresh for Budweiser Budvar Pardal Beer, keeping their namesake Panther within the design. Pardal is brewed in the Czech Republic. I researched traditional patterns, typography to allow the heritage of the country to show through in the branding. Budvar wanted to ensure that red was still featured within the colour palette. To bring a lighter tone and reflect the colour of the lager I took creams and golds from the architecture of Český Krumlov - the town where the brewery is based.
- Onward StrengthPersonal Project - Creating a new brand identity for a womxns gym to stand out against the stereotypical masculine colours and ‘beach body’ advertising. The name ‘onward strength’ came from the idea that a modern gym should be focussing on mental as well as physical health as they are oftern closely linked. I wanted to create a brand that featured simple geometric shapes that could be used as building blocks for the journey the members would take. The idea was to expand upon the idea of communit
- Dortmunder Brand RefreshProviding a brand refresh for Dortmunder Beer to find a balance between the traditional brewing methods while attracting a growing younger audience. Using the links to the city of Dortmund and its landmarks. Dortmunder has been brewed to German Purity Laws since 1853. The Iconic ‘U’ symbol can still be seen all over the city. This symbol, along with a nod to the famous Borussia Dortmund Football team, became the focus of the new branding. Using a retro feel based on vintage posters and POS provi
Work history
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Brands DesignerLWC Drinks Ltd
Manchester, United KingdomFull Time
Running a design team of three designers and overseeing projects before they go to print.
Working closely with chairman and MD of the business on brand designs.
Supporting the brands manager in delivering new concepts to increase brand awareness and sales.
Creating banners for company website, working with web agency on initial concepts.
Ensuring designs are delivered on time, to an extremely high standard.
Setting team targets inline with business objectives and conducting annual appraisals.
Redesigning brochure layouts and art directing photo shoots.
Building and sustaining working relationships with external agencies and printers to ensure effective communication and competitive pricing.
Creating new company branding both off and online, including exhibition stands.
Managing and designing drink and food menus for 125 account managers within a two week timescale.
Skills
- Graphic Design
- Illustration
- Art Direction
- Project Management
- Team Leadership
Education
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(BA hons) Graphic DesignThe University of Bolton
- Bolton, United Kingdom
Main modules: editorial design, motion graphics, illustration, advertising, web design