About me

Writer with a decade of collective experience in copywriting, journalism and editing. Clients include top-tier publications (ELLE, Cosmopolitan, the Financial Times) and well-known brands (GlaxoSmithKline, H&M, e.l.f. Cosmetics). Hard skills include content SEO, excellent desk research skills and proficiency in social media management. Soft skills include building rapport, managing up and keeping a cool head under pressure.

PostsProjectsExperienceTeam

• Are there any copywriters here who have SEO knowledge/experience and are looking for a full-time position? My team at Digitas are hiring!

Projects

• 14

  "Meet the spinfluencers"I went undercover as a social media "spinfluencer" for the June 2019 issue of Cosmopolitan magazine.
• 2

  Dipsea audio story: Après SkiI wrote the script for this audio story for San Francisco-based company Dipsea. Dipsea is a female-founded, venture-backed startup behind the first audio platform for women's sexual wellbeing.
• Financial Times ranking: Diversity LeadersI wrote copy for the FT Diversity Leaders landing page and also researched and fact-checked for the project itself. At time of publication, the ranking (which was published as part of a special report in the Financial Times newspaper and on FT.com) was the FT's broadest assessment of diversity and inclusion in the workplace to date. https://www.ft.com/content/9f04b796-5492-11e9-91f9-b6515a54c5b1

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Work history

Senior Content ManagerDigitas
Jul 2019London, United KingdomFull Time
• Writing and editing search engine optimised metadata and web copy for various clients, including H&M and GlaxoSmithKline. For the latter, I’ve worked on 15+ brands across various markets (GB&I, US, CA, AU).
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Freelance WriterSelf-employed
Oct 2010London, United KingdomFreelance
• Branded content for a diverse collection of clients (e.g. e.l.f. Cosmetics, Big Yellow Group). • Freelance features for top-tier publications (ELLE, Cosmopolitan, the i). • Other types of written content, e.g. scripts for San Francisco-based company Dipsea. Dipsea is a female-founded, venture-backed startup behind the first audio platform for women’s sexual wellbeing.

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Skills

• Editing
• Microsoft Office
• Writing
• Research
• Branded Content
• Copywriting
• Social Media
• Wordpress CMS
• SEO Copywriting

Education

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Bachelor of ArtsColumbia University in the City of New York
Sep 2012 - Oct 2016New York, United States
BA Creative Writing