Laura Kendall

Editorial Intern

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

2016

Editorial Intern

Frockadvisor

Jan 2016 - Mar 2016
  • As the Editorial Intern at frockadvisor - a fashion and lifestyle website and app that functions as a discovery platform for independent boutiques across the UK and Ireland, as well as a digital forum for engaging fashion and lifestyle content - I wrote three articles per day for the website and app relating to fashion trends, London culture, and fashion and celebrity news. In total, I contributed 15% of all content generated on the website and app. I also received training in media planning and forecasting in order to deepen my understanding of how keyword research generates wider readerships and drives up website traffic and engagement. I was given the opportunity to pitch and execute several content ideas including 'Gucci Makes History' and 'Jaden Smith X Louis Vuitton'. I was fortunate enough to go beyond my editorial duties to cover London Collections Men and London Fashion Week. I broadcasted runway shows live using YouStream and photographed various catwalks and street styles. Finally, I sourced and edited all my own imagery.

2015

Senior Administrator

The International Community School

Jun 2015 - Dec 2015
  • In this role, I was positioned at the forefront of all internal and external communications, and was responsible for welcoming clients and ensuring the smooth running of all administrative operations at the school. I was required to do problem solving on a daily basis in a prompt and helpful manner over emails, on the phone and in person. I was able to keep a cool head, think on my feet and use my initiative to deal with various situations and complaints.

2015

Studio Assistant & Stylist

The Fold London

Aug 2014 - Mar 2015
  • My time as the Studio Assistant and Stylist at the Fold London - - encompassed many roles. I worked closely with the sales team to provide excellent customer service, and conducted one-to-one appointments with clients in order to create looks that best suited their needs. Going the extra mile and paying close attention to their individual needs and tastes was a key part of my role. I was also involved in helping to organise various sales, marketing and networking events across London, as well as in our Clerkenwell showroom. I assisted with planning a number of pop-up events for women in various law firms, consultancy agencies and more. At Christmas, we organised a fashion show for the female staff of Deloitte, which was successful in driving up sales and creating a wider client base. In addition to this, I visually merchandised the showroom by creating aesthetic layers that best sold the collections and enhanced the company image. My initial internship was extended to a full time role, and I was then made responsible for training new interns.

2015

Marketing & Publicity Intern

Biteback Publishing and The Robson Press

Mar 2015 - Mar 2015
  • I undertook daily publicity updates by researching, scanning, and filing press cuttings. I used CMS to upload content regarding current and upcoming releases. I was also responsible for writing press releases and book descriptions for the Politicos blog. I completed a number of research tasks, such as building contact lists for forthcoming titles. Finally, I created the social media content for June, taking into account relevant events and new releases.

2013

Events Intern

Aquila London Events

May 2013 - Jul 2013
  • As the Events Intern at AQUILA, I organised a number of nightclub events that took place in a number of different venues, including Jalouse and Cavendish No. 5. I was at the forefront of all communications, handling enquiries over the phone, via email and in person. As well as compiling guest lists and helping to prepare the venues, I worked at the events themselves to ensure their success. I was able to keep a cool head, think on my feet and act professionally when dealing with various situations and complaints.

2013

Sales Associate

Topman

Jul 2012 - Mar 2013
  • I worked as part of the sales team, and engaged with customers on the shop floor and as a cashier. I helped to create window displays, taking into account new fashion lines and trends. I also marketed a 'student lock-in' shopping event via social media and by collaborating with the university newspaper to publicise the event.

Education

2014

BA History

The University of Warwick

Sep 2011 - May 2014

    2011

    A Level‘s and Gcse’s

    Dame Alice Owen’s School

    Aug 2004 - Jun 2011

      Awards

      2015

      The National Peter Parish Dissertation Prize

      • The British and American Nineteenth Century Historians society presented my dissertation, titled 'At Christmas Santa Claus Found his Way to the Quarters: A Study into Christmas Gift Giving on the Antebellum Southern Plantation', with a national award.