As the Editorial Intern at frockadvisor - a fashion and lifestyle website and app that functions as a discovery platform for independent boutiques across the UK and Ireland, as well as a digital forum for engaging fashion and lifestyle content - I wrote three articles per day for the website and app relating to fashion trends, London culture, and fashion and celebrity news. In total, I contributed 15% of all content generated on the website and app. I also received training in media planning and forecasting in order to deepen my understanding of how keyword research generates wider readerships and drives up website traffic and engagement. I was given the opportunity to pitch and execute several content ideas including 'Gucci Makes History' and 'Jaden Smith X Louis Vuitton'. I was fortunate enough to go beyond my editorial duties to cover London Collections Men and London Fashion Week. I broadcasted runway shows live using YouStream and photographed various catwalks and street styles. Finally, I sourced and edited all my own imagery.
In this role, I was positioned at the forefront of all internal and external communications, and was responsible for welcoming clients and ensuring the smooth running of all administrative operations at the school. I was required to do problem solving on a daily basis in a prompt and helpful manner over emails, on the phone and in person. I was able to keep a cool head, think on my feet and use my initiative to deal with various situations and complaints.
My time as the Studio Assistant and Stylist at the Fold London - - encompassed many roles. I worked closely with the sales team to provide excellent customer service, and conducted one-to-one appointments with clients in order to create looks that best suited their needs. Going the extra mile and paying close attention to their individual needs and tastes was a key part of my role. I was also involved in helping to organise various sales, marketing and networking events across London, as well as in our Clerkenwell showroom. I assisted with planning a number of pop-up events for women in various law firms, consultancy agencies and more. At Christmas, we organised a fashion show for the female staff of Deloitte, which was successful in driving up sales and creating a wider client base. In addition to this, I visually merchandised the showroom by creating aesthetic layers that best sold the collections and enhanced the company image. My initial internship was extended to a full time role, and I was then made responsible for training new interns.
I undertook daily publicity updates by researching, scanning, and filing press cuttings. I used CMS to upload content regarding current and upcoming releases. I was also responsible for writing press releases and book descriptions for the Politicos blog. I completed a number of research tasks, such as building contact lists for forthcoming titles. Finally, I created the social media content for June, taking into account relevant events and new releases.
As the Events Intern at AQUILA, I organised a number of nightclub events that took place in a number of different venues, including Jalouse and Cavendish No. 5. I was at the forefront of all communications, handling enquiries over the phone, via email and in person. As well as compiling guest lists and helping to prepare the venues, I worked at the events themselves to ensure their success. I was able to keep a cool head, think on my feet and act professionally when dealing with various situations and complaints.
I worked as part of the sales team, and engaged with customers on the shop floor and as a cashier. I helped to create window displays, taking into account new fashion lines and trends. I also marketed a 'student lock-in' shopping event via social media and by collaborating with the university newspaper to publicise the event.
The British and American Nineteenth Century Historians society presented my dissertation, titled 'At Christmas Santa Claus Found his Way to the Quarters: A Study into Christmas Gift Giving on the Antebellum Southern Plantation', with a national award.