I conducted user experience research, delivering research insights in a compelling manner for the purpose of influencing product development, whilst integrating feedback throughout the development process of an internal website for the AdWords online specialists. The findings of the research were presented to different audiences including engineers, marketing and senior management, dividing the information into observations and recommendations. Throughout the project, I also created wireframes (Balsamiq, Adobe Fireworks) and prototypes (implementation of Google’s Material Design using Polymer) of the new website. Furthermore, I also worked on the front-end development of the webpage. The interaction work was done in AngularJS and the user interface was completed using HTML5 and CSS3. The one-week training on AngularJS I received helped me in achieving the implementation of all the pending feature requests, together with some of my own suggested improvements. This website was one of the first inside Google to benefit from a redesign using Material Design, thing that offered me the opportunity to influence the direction of future designs of the product.
I redesigned the community-based Knowledge Management Portal of the Digital Transformations team, increasing the traffic on the website by 500% and successfully cultivating a daily habit of using the website for its users. I recruited active and inactive users of the portal and organised cross-team surveys and focus group interviews to broaden user understanding and empathy throughout the team. All of the findings of the study were presented in the form of a structured report and a showcase. The last period of the internship required me to implement the features that I previously discovered. For example, some of the users reported that they did not take the time to read all the information on the portal, and, moreover, the abundance of text was overwhelming. Therefore, my study allowed me to include a form of rich media on the portal, a video player, enhancing the comprehension and overall experience of the users.