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Laura Lascau

User Experience Designer


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About me

I am interested in finding the "why" behind the "what" - conducting research, designing, and fixing products and services to make them easier to use.

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  • Interaction Design
  • Research and Analysis
  • Cognitive Psychology
  • User Centred Design

Work history


User Experience Designer


Nov 2015
  • United Kingdom
  • Full Time
  • • Designed and developed core experiences within the IBM Watson IoT Portfolio • Facilitated multi-disciplinary design thinking and client workshops


Freelance UX Designer


Feb 2015 - May 2016
  • London, United Kingdom
  • Freelance
  • Delivered high-fidelity wireframes and usability reports as a freelancer


Business Associate Intern


Jun 2014 - Sep 2014
  • Internship
  • • Supported the design and development of a next-generation troubleshooting platform for Account Strategists using AdWords • Delivered wireframes and prototypes using Google’s Material Design language • Implemented the prototypes with AngularJS using Polymer Web Components


User Experience Intern


Jun 2013 - Aug 2013
  • Internship
  • • Increased traffic by 500% by redesigned the community-based Knowledge Management Portal of the Digital Transformations team • Broadened user understanding and empathy throughout the team by organising cross-team surveys and focus group interviews



Master's Degree in Human-Computer Interaction

City University London

Sep 2014 - Sep 2015


Computer Science

King’s College London

Sep 2011 - Jun 2014