About me
My goal is to harness the power and skills of marketing to make a positive impact on the world, particularly in the fast-paced social media, content and influencer space.
Recently completed the Business Sustainability Management at the University of Cambridge Institute for Sustainability Leadership with a High Pass grade and 100% in the Marketing and Communications module.
Recently part of Creative Equals' Business Leaders 2024 cohort and completed Mark Ritson's Mini MBA in Marketing.
Volunteer on the advisory board at the Conscious Advertising Network and member & mentor at Bloom UK for over 3 years.
Worked in social media and broader digital creative and media since the very early days! In step with a continually evolving landscape to tap into culture and trends. Always curious about exploring new ways for brands to communicate with consumers and be relevant and meaningful in their lives.
Expert in developing best-in-class creative and fresh ideas that drive talkability, brand metrics and commercial success for major brands. Examples include O2's partnership with The Big Issue to help tackle the digital divide and turning The O2 into The O3 for Drake's residency at the venue.
Recently worked at Diageo with the Responsible Marketing Agency. I'm experienced both client and agency-side for brands including Virgin Media O2, Lidl, Toyota, Mr Kipling, Anchor, Beck’s, Visa and Adidas.
2021 Finalist in Advertising Week Europe's Future is Female awards.
Founding member supporting Pregnant then Screwed.
Projects
- Travel Fan in JapanLed social for O2's Rugby World Cup campaign to galvanise support for England, including filming a 6 part Youtube content series, “Travel Fan”, with Jamie Laing and Ugo Monye in Japan. In the entertaining series, we ran through the core Bushidō values and their crossover with rugby values, discovering what the players should expect in terms of Japanese culture. Highlights included Jamie and Ugo taking on sumo wrestlers and playing rugby on a gravel playing pitch.
- Turn The O2 into The O3The O2 is the most popular entertainment venue in the world and the O2 brand's sponsorship since 2007 offers industry leading brand loyalty and consideration. The venue aims to set the industry benchmark for live entertainment, creating unforgettable moments. Drake kicked off his UK tour in April, including 7 dates at The O2 from 1- 11 April 2019 and I had the idea to change the venue’s name in honour of his single ‘God’s Plan’, which includes the lyrics: “And you know me/Turn The O2 into The O
Projects credited in
- O2 MusicIn February 2019 I was brought into the fold of an agency called Just So to help come up with a creative concept for an O2 Music pitch which would engage with the infamous gen-z, whilst highlighting the importance of live music. However instead of playing it safe I asked Just So why don’t we go big. Why don't we pitch in their own music content platform that champions up and coming music talent. We pitched it. We Won It. This is O2 Music.
Work history
Culture & InnovationO2 Telefonica
London, United KingdomFull Time
Director of CommunicationsThe Conscious Advertising Network
London, United KingdomPart Time
Volunteer role for CAN, a coalition with a mission to ensure that industry ethics catch up with the technology of modern advertising.
CAN has developed a set of six manifestos with the aim of driving positive change in the industry. This covers fake news, hate speech, anti ad-fraud, diversity, informed consent and children’s wellbeing.
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Skills
- Influencer Marketing
- Social Media Marketing
- Social Innovation
- Big Ideas
- Content Production
- Social Content Strategy
- Culture Marketing
- Sustainability
- Diversity
- Media Strategy
Education
U
U
Sustainability and BusinessUniversity of Cambridge Institute for Sustainability Leadership
London, United Kingdom
M
M
Mini MBA Certificate in MarketingMark Ritson and Marketing Week
- London, United Kingdom
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