Laura Lesser

Laura Lesser

Culture and InnovationLondon, United Kingdom
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Laura Lesser

Laura Lesser

Culture and InnovationLondon, United Kingdom
About me
Creative and media specialist for brand and performance marketing, with a passion for culture and innovation. Expert in developing best-in-class social media, content and campaigns for major brands, particularly in the worlds of telco, retail and FMCG. Comms Director (volunteer role) at the Conscious Advertising Network, Diversity & Inclusion and Sustainability champion and in step with a continually evolving landscape to tap into best practice and trends. Always curious about exploring new ways for brands to communicate with consumers and be relevant in their lives.
Projects
  • Travel Fan in Japan
    Travel Fan in JapanLed social for O2's Rugby World Cup campaign to galvanise support for England, including filming a 6 part Youtube content series, “Travel Fan”, with Jamie Laing and Ugo Monye in Japan. In the entertaining series, we ran through the core Bushidō values and their crossover with rugby values, discovering what the players should expect in terms of Japanese culture. Highlights included Jamie and Ugo taking on sumo wrestlers and playing rugby on a gravel playing pitch.
  • Turn The O2 into The O3
    Turn The O2 into The O3The O2 is the most popular entertainment venue in the world and our sponsorship since 2007 offers industry leading brand loyalty and consideration. We aim to set the industry benchmark for live entertainment, creating unforgettable moments. Drake kicked off his UK tour in April, including 7 dates at The O2 from 1- 11 April 2019 and I had the idea to change the venue’s name in honour of the his single ‘God’s Plan’, which includes the lyrics: “And you know me/Turn The O2 into The O3.” The sign w
Projects credited in
  • O2 Music
    O2 MusicIn February 2019 I was brought into the fold of an agency called Just So to help come up with a creative concept for an O2 Music pitch which would engage with the infamous gen-z, whilst highlighting the importance of live music. However instead of playing it safe I asked Just So why don’t we go big. Why don't we pitch in their own music content platform that champions up and coming music talent. We pitched it. We Won It. This is O2 Music.
  • O2 Bubl TikTok Dance Duet
    O2 Bubl TikTok Dance Duet1.7 Billion views and counting. A TikTok dance duet created for the launch of O2's Bubl campaign. https://www.tiktok.com/tag/o2bubldance?lang=en
Work history
    O2 Telefonica logo
    O2 Telefonica logo
    Culture & InnovationO2 Telefonica
    London, United KingdomFull Time
    The Conscious Advertising Network logo
    The Conscious Advertising Network logo
    Director of CommunicationsThe Conscious Advertising Network
    London, United KingdomPart Time
    Volunteer role for CAN, a coalition with a mission to ensure that industry ethics catch up with the technology of modern advertising. CAN has developed a set of six manifestos with the aim of driving positive change in the industry. This covers fake news, hate speech, anti ad-fraud, diversity, informed consent and children’s wellbeing.
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Skills
  • Influencer Marketing
  • Social Media Marketing
  • Social Innovation
  • Big Ideas
  • Content Production
  • Social Content Strategy
  • Culture Marketing
  • Sustainability
  • Diversity
  • Media Strategy
Education
    U
    U
    2:1 (BA Hons) HistoryUniversity of Nottingham
     - Nottingham, United Kingdom