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An ambitious, multi-award winning Creative with experience in Design and Marketing including digital, direct marketing and social. Enthusiastic and conceptually driven, with a First Class Honours degree in Graphic Design and Communication. A flair for art direction and innovation, ready to demonstrate skills and hone in Advertising.
Generating original visual executions that are both exciting and creatively attractive for ELT campaigns; collaborating with Marketing and Product teams to establish appropriate and innovative creative directions and new marketing initiatives, such as competitions and social activities; designing and implementing an intuitive UI/UX for the Digital Catalogue App and consulting on the UI/UX of internal systems and conducting User Acceptance Testing; knowledge of designing for web2print templates, special print finishes, large format printing and liaising with Printers, ensuring print collateral are delivered to schedule and within budget; executing improved design workflows to align our processes with Business objectives.
1 of 20 finalists at the McCann Creative Summer School from a video submission to Advertise Myself; participated in One Minute Brief battles, acting workshops and talks; pitched an idea for a live brief for Cross Country Trains, as part of a creative team to the Creative Director, Account Manager and the Creative Department.
Design internship at branding and design agency Arena Creative. Leading on small projects such as: branding for Four Recruitment, illustrations for Danbro Accountancy; designed concepts for wedding stationary and presented these to the Clients and the Creative Director; pitched a branding concept for a Canadian Healthy Active Living initiative to the Creative Director.
Completed a second design internship in the English Language Teaching department at Cambridge University Press. Designed concept cover artwork for Cambridge THiNK and presented these to the Marketing and Editorial teams; contributed designs for Cambridge Exams Publishing Official Practice Testbank icon; liased with Illustration agencies to source new market-appropriate illustrators.
Volunteered to assist at Stockton ICT Unit. Researched, designed and implemented the introduction of a company newsletter; attended external meetings with clients, assisted in design alterations for school websites and provided staff training on essential Photoshop functions.
Undertook a design internship at Cambridge University Press in the English Language Teaching Department. Designed concept cover artwork for Official Cambridge Guide to IELTS, Key issues in Language Teaching and English for Academics and presented these to the Marketing and Editorial teams; liased with Illustration agencies to source new market-appropriate illustrators; proofed and amended work for publications Complete Key For Schools, Objective Advanced and face2face.
Graphic Design and Communication First Class Honours degree (1.1) Graduated overall with 82%; commended in the YCN Student Awards in both 2013 and 2014; awarded the Vice-Chancellor’s Excellence Scholarship and voted to be the course Student Representative in first year; gained a 90% dissertation mark for study on ‘What is the impact of The Gaze? How is this demonstrated within Popular Culture?'; participated in cultural trips to Amsterdam and Berlin and attended Advertising and Design conferences, including TYPO London 2012, D&AD talks and local BLAB events.
BTEC National Diploma in Art and Design, Graphic Design: Triple Distinctions A Level Photography: A*
Awarded for a second time in the YCN Student Awards 2014 alongside creative partner Heather Metcalfe for Boost Drinks - a user-generated integrated campaign launching a new functional water range aimed at the low-middle market segment.
Winner of the Spotted Talent Creative Award 2014 by C21 Creative Communications. Find out more here: www.c-21.co.uk/blog/2014/09/the-2014-spotted-award-winner-is/
Awarded in the YCN Student Awards 2013 alongside creative partner Heather Metcalfe for Douwe Egberts Coffee - an integrated social campaign and product line rebrand targeted at young consumers, raising awareness and creating a desire for Douwe Egberts Coffee.