Laura Martin
Available

Laura Martin

Account Manager / Creative MarketerLondon, United Kingdom
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Laura Martin
Available

Laura Martin

Account Manager / Creative MarketerLondon, United Kingdom
About me
An experienced creative marketing and comms manager with valuable and comprehensive skills gained from fast-paced & high-pressure environments. I hold a proven track record of highly efficient, insightful and forward thinking campaign marketing, client servicing, event production, project and press management within the entertainment, lifestyle and culture sector.
Projects
  • SAD ADA
    SAD ADAAda is depressed and nobody is really listening. As tensions mount and she reaches her limit, choreographed chaos ensues.
Projects credited in
  • Boiler Room x Ballantine's | True Music Africa | Nairobi: The New Narrative
    Boiler Room x Ballantine's | True Music Africa | Nairobi: The New NarrativeTrue Music Africa is touching down in Nairobi for our first ever Boiler Room x Ballantine's party in Kenya. Ahead of that, we’re excited to release episode three of our documentary series, telling the DIY story of Nairobi’s bubbling underground scene through the voices of some of the artists performing: Muthoni Drummer Queen, EA Wave and Suraj.
  • Boiler Room x Ballantine's | True Music Africa | Cape Town: A Right to Shine
    Boiler Room x Ballantine's | True Music Africa | Cape Town: A Right to ShineGet under the skin of the hometown heroes of Cape Town’s DIY music scene with YoungstaCPT, K$, Dope Saint Jude & Aux Womdatso, as part of our True Music Africa tour with Ballantine’s.
  • Spanish Perreo
    Spanish PerreoThe energy flowing out from Madrid’s independent music scene is unavoidable right now. Alongside Spanish trap and Latin-infused club beats, Reggaeton is playing virtually everywhere in the city, from taxis to student nights, high-end clubs and basement bars. The Puerto-Rican sound is finally getting recognition in Spain, after years of being looked down upon by the music industry and mainstream media. The artists and DJs behind this movement also known as Perreo (that’s twerking in Spanish) are
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Work history
    M&C Saatchi Sport & Entertainment logo
    M&C Saatchi Sport & Entertainment logo
    Senior Account ExecutiveM&C Saatchi Sport & Entertainment
    London, United KingdomFull Time
    • Manage and own key aspects of campaigns across various entertainment-oriented projects and accounts. • Prepare pitch decks and toolkits for new campaign concepts and partnerships within the music, TV, film, art, design, photography, fashion & lifestyle spheres. • Brainstorm creative marketing ideas across digital, social, experiential, on/off trade & BTL channels and oversee campaigns from ideation to implementation. • Manage client and partner relationships including those from key local markets. • Manage all aspects of PR planning, media partnerships, press trip hosting and outreach. • Write press releases, campaign messaging and social / digital copy. • Delivering and exceeding on campaign KPIs. • Ensure increased brand equity and purchase intent year on year. • Create campaign roundups and ongoing reports on the competitive landscape. • Track and analyse results from paid digital campaigns across Facebook, Instagram & Twitter. • Content production (marketing materials, event flyers, documentaries, VODs & live stream content) • Draft briefs, consolidate feedback and oversee in-house studio / external creatives on internal and consumer-facing design, photo and video content.  • Coordinate translation process and localised copy for video content, press releases and marketing materials. • Coordinate talent for media interviews, shoots and events. • Event production for Boiler Room x Ballantine's True Music, Ballantine's Limited Edition, BAFTAs, Women's Prize for Fiction and more. • Administrative duties (status reports, project budgets, processing invoices, diary management, travel booking). • Inclusion & Diversity advisory group member.
    M&C Saatchi Sport & Entertainment logo
    M&C Saatchi Sport & Entertainment logo
    Account ExecutiveM&C Saatchi Sport & Entertainment
     - London, United KingdomFull Time
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Skills
  • Content Curation
  • Film
  • Academic Writing
  • Creative Writing
  • Admin Skills
  • Creative Marketer
  • Project Co-ordination
  • PR Strategy
  • Copwriting
  • Editorial Writing
Education
    U
    U
    MA FilmmakingUniversity of Sussex
     - United Kingdom
    MA Filmmaking - Merit
    U
    U
    First Class BA (Hons) English Literature and FilmUniversity of Sussex
     - United Kingdom
    BA (Hons) English Literature and Film - 1:1
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