Laura Mathews Account Director | The Dots
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Laura Mathews

Account DirectorLondon, United Kingdom
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Laura Mathews

Account DirectorLondon, United Kingdom
About me
As a highly experienced creative and production-focused Account Director, I have been instrumental in building global and local brands within integrated agency teams to deliver campaigns on time, within budget and to the highest specification. Most recently I have been developing my passion for how brands project their positioning, product propositions, content and creative strategy in a 3D and digital environment across multiple VOD, social and mass/traditional comms channels, with a specific focus on CGI, both static and animation.
Work history
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    Account DirectorEG PLUS WW
     - Bankside, London SE1, UKFull Time
    Lead account team director for the development and production of brand CGI-based comms for: PMI (Philip Morris International): - Chesterfield - MPM Essity: Localisation for global TV and press campaigns - Tena Lady Other accounts include: - Sensodyne – CGI / animation - Nicorette – CGI / animation - P&G – Gillette & Venus - Press
    Senior Account ManagerGeometry Global
     - London, United KingdomFull Time
    GEOMETRY GLOBAL Client liaison, creative management, production and asset deployment across the following global accounts; British American Tobacco (BAT): - NGP (Next Generation Products) – Account and project management for a multi £m global integrated campaign including video and traditional media (TVC, OOH) and digital (Social, D2C, VOD.) Pall Mall – Global strategic repositioning toolkit development and rollout across all media and activation/experiential. - Rothmans – Global Strategic Repositioning of world’s fastest growing cigarette brand: 2016 - 49bn sticks, 2018 - 82bn sticks. 20+ market launches in 2016-18. Danone: - Activia - Actimel - Light & Free Emirates
Skills
  • Client Services
  • Brief Writing
  • Creative Concepts
  • CGI
  • Video Production
  • Budgeting
  • Comms
  • POS
  • Packaging
  • Digital