Work history
Commercial Executive (Product Marketing)Zoopla
London, United KingdomFull Time
A dedicated product-expert in the AdReach portfolio, Zoopla's multi award-winning retargeting tool for agents and developers, I operate cross-channelly, collaborating with Commercial Marketing, Internal and Field Sales as well as directly with our customers to support the UI and UX teams.
Responsibilities include:
• Co-ordinating product launches, most recently the launch of AdReach Express in August 2019.
• Assisting in developing product messaging and content which differentiates new products from the existing market offering.
• Creating product content such as case studies, product decks and briefing in creative agencies for videos.
• Presenting the value proposition of our products to both internal and external audiences.
• Attending new business meetings with Sales Team to be the product guide.
• Supporting in communicating the value of new products to Account Managers, and producing sales enablement material to facilitate this - doing so proactively rather than reactively.
• Maintaining working knowledge and understanding of competitor offerings and presenting back on this to the team on a regular basis.
Campaign ExecutiveZoopla
- London, United KingdomFull Time
Functioning within a small, agile team, I was responsible for assisting in managing and delivering digital campaigns for Zoopla's multi award-winning retargeting product-set, AdReach.
Assisting in setup and daily management of advertising campaigns across various digital platforms, Facebook, Google Display Network (Display banners and Gmail), and onsite ads.
Real-time daily optimisation of live campaigns to ensure client goals are met/exceeded, based on KPIS - e.g. Brand awareness, driving website traffic, high-intent lead generation.
Setup, implementation and tracking of various controlled A/B tests.
Monitoring campaign results, delivering insights on campaign performance and making recommendations to clients to improve results.
Assisting with producing client-facing campaign reports, to ensure relevant data and recommendations are presented.
Strong proficiency in Facebook Business Manager, Salesforce and much of the Google Suite, including AdWords, Ad Manager 360, Analytics and Data Studio.
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Skills
- Product Marketing
- Advertising Concepts
- B2B Marketing
- B2C Marketing
- Digital Marketing
- Public Speaking
- Client Presentation
- Communication
- Creative
- Detail Oriented
- Conversion Optimisation
Education
2:1 BA English Literature University of Leeds
- Leeds, United Kingdom