Laura Mawson
Available

Laura Mawson

Creative Project / Account ManagerLondon, United Kingdom
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Laura Mawson
Available

Laura Mawson

Creative Project / Account ManagerLondon, United Kingdom
About me
As a dancer that has transitioned into a brand marketer, I handle strategy and marketing initiatives with vibrancy and a truly creative mindset. From fashion and fintech, right through to hospitality, health and real estate, I have over 5 years of experience working with multidisciplinary teams in-house and within creative agency environments — developing ideas and making them a reality. Through communication, commitment and collaboration, I love bringing people with different backgrounds and expertises together who conceptualise and solve challenges. I find joy in executing creative experiences for brands that not only inspire, but also have the genuine intent to drive positive cultural and societal change.
Work history
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    Creative Account ManagerOptimist Inc.
    London, United KingdomFull Time
    • Partnering with JPMorgan & Chase Co. and the Account Director to plan, develop and execute a virtual event for undergraduate campus students across APAC, NAMR and EMEA • Worked on ŠKODA’s global creative account to plan and ideate for their annual World Dealer Conference event hosting over 4,000 leaders from all over the world • Collaborated with Uber Eats (APAC region) to plan and conceptualise the execution, logistics and programming details of a three-day activation for media and influencers within the Australia and New Zealand market • Ensuring smooth running of projects for the Nike, Google, Uber Eats and JPMorgan & Chase Co. accounts through the creation of coherent and thorough briefs, project timelines and production schedules • Developing and updating project documents, presentations, budget estimates, briefings, workback schedules, NDAs and scope of work agreements for all accounts • Contributing with researching, writing and designing of marketing strategy and integrated communication presentations for key brand product launches and tent-pole initiatives
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    Account ManagerStereo Creative
     - London, United KingdomFull Time
    • Served as a key client point of contact for new incoming briefs and day-to-day comms for the global Worldpay from FIS account • Cultivated strong relationships with clients whilst managing their global integrated marketing campaigns, from brief to completion • Led internal teams whilst collaborating with senior clients and production suppliers to manage and deliver a series of digital interactive experiences, VP Keynotes and production assets for Worldpay’s Global Rethink eCom conference event • Defined scopes of projects and developed statements of work, budget estimates, detailed timelines and work, together with allocating relevant resources to ensure project requirements were met on time and within budget • Coordinated briefings and meetings with clients as well as internal teams; generated meeting recaps and notes on actions, items, responsibilities and deliverables • Clearly structured and debriefed feedback to creative teams — providing updates, changes and developments to projects where necessary
Skills
  • Creative
  • Organisation
  • Project Management
  • Writing
  • Design
  • Events Production
  • Events Planning
  • Campaign Activation
  • Marketing Branding
  • Strategy
Education
    University of Leeds logo
    University of Leeds logo
    M.AUniversity of Leeds
    Leeds, United Kingdom
    MA Fashion Enterprise & Society • Achieved a first in final M.A. thesis, involving conceptualising, designing and marketing a new gender-neutral cosmetic brand — the thesis culminated with a negotiated final design exhibition • Gained appropriate knowledge to market and design products in the fashion and beauty marketplace • Sustained a year of intense study by managing several projects while gaining work experience within a fast-paced fashion retail environment
    University of Leeds logo
    University of Leeds logo
    Bachelor of Arts (BA) University of Leeds
     - Leeds, United Kingdom
    Year 2 Module • Collaborated with other students to pitch, design and lead creative practices in a women’s prison setting Year 3 Module • Marketed, designed and project managed a fashion runway event, resulting in maximised attendance, raising money for Breast Cancer Research UK, as well as building key brand messages and awareness of fashion brands