Laura McGovern

Art Director / Creative

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a concept and ideas lead Advertising Art Director in London, originally from Dublin. With a Post Graduate Diploma in Creative Advertising and an Honours Degree in Photography I bring a strong semiotic approach to my advertising practice. I have worked for some of Ireland's leading creative advertising agencies; Cawley Nea\TBWA, Brando, Chemistry, Havas Worldwide Dublin and Rothco. I am on the Young Creative Council here in London. Prior to moving to London I was a key member of the IAPI FutureHeads board which was established to foster and mentor juniors in the Irish Advertising Industry. I still make work as a photographic artist, and have a keen interest in photography. I am passionate about visual arts in a variety of mediums, with a particular interest in experiential art. I also have a strong interest in cinema and I am a frequent cinema goer, finding great inspiration in those dark, quiet rooms. And let's not forget the wonderful world of the internet, where daily it excites, confuses and inspires.

Skills

 

  • Advertising
  • TV
  • Art Direction
  • Indesign
  • Above The Line Campaigns
  • TV Advertising
  • Creative Art Direction
  • Photographic Direction
  • Concept and Ideation
  • Problem Solving and Creativity
  • Through-the-line Campaigns
  • Intergrated Marketing

Work history

2015

Freelance Creative & Art Director

Mccann

May 2015 - Jun 2015
  • Freelance Creative/ Art Director on ATL concepts for Aldi for Christmas and The Olympics.

2015

Freelance Creative & Art Director

CHI Partners

Apr 2015 - Apr 2015
  • Freelance Creative on ATL and digital concepts for The Sun for The Box agency, part of CHI & Partners.

2015

Art Director

Cawley Nea TBWA

Jul 2013 - Mar 2015
  • Concept and ideas lead Art Director in the TBWA Dublin office. Here I created fully intergrated campaigns for McDonald's, one the biggest and most demanding clients the agency has. I also worked on campaigns for Electric Ireland, Dublin Airport, Bank of Ireland and Nest.

2013

Freelance Art Director

Brando

Mar 2013 - Jul 2013
  • Freelance concept and ideas lead Art Director for independent Dublin advertising agency Brando. I created campaigns for O2 and the AA.

2013

Art Director

Chemistry

Feb 2012 - Mar 2013
  • I was a concept and ideas lead Art Director for one of Ireland's most creative independent agencies, Chemistry. I created pitch winning campaigns for the Kerry Group's LowLow brand, which went on to gain international recognition for pushing forth a new way of advertising towards woman, along with picking up some shiny awards along the way. I also created award winning work for the Irish Examiner, a newspaper of true class. I created TV campaigns for Coors Light as well as creating print and digital work for BMW and MINI.

2012

Feb 2011 - Feb 2012

Education

2010

Advertising and Digital Communications

Dublin Institute of Technology

Jan 2010 - Dec 2010
  • Creative Advertising

2007

BA [hons] in Photography

Dublin Institute of Technology

Aug 2003 - May 2007

    2003

    Design Technology

    Dublin Institute of Technology

    Aug 2001 - May 2003

      Awards

      2015

      APMC

      APMC

      • Best Promotional Innovation - Bronze Best use of experiential more than 30K - Nominated http://www.lauramcgovern.com/McDonald-s

      2014

      ICAD Awards

      ICAD

      • Digital - Social Media Campaign - Commendation www.icad.ie

      2014

      ADFX

      • Gold for Kerry Foods LowLow campaign. www.adfx.ie

      2013

      ICAD Awards

      ICAD

      • Won three awards and received seven commendations. Print (Press) - Bronze Print (Press) - Nominated Print (Outdoor) - Bronze Print (Oudoor) - Bronze Craft (Use of Photography) - Commendation TV - Single Commerical - Commendation Digital - Social Media Campaign - Commendation http://www.icad.ie

      2010

      Gold Medal

      • Gold Medal Award from DIT for achieving first place in the IAPI/DIT Post Grad Diploma in Advertising and Digital Communications.