Do you really want to delete project O2 ?
Do you really want to hide project O2 ?
Do you really want to unhide project O2 ?
Do you really want to delete project Coors Light?
Do you really want to hide project Coors Light?
Do you really want to unhide project Coors Light?
Do you really want to delete project Irish Examiner?
Do you really want to hide project Irish Examiner?
Do you really want to unhide project Irish Examiner?
Do you really want to delete project LowLow - Adland Gal?
Do you really want to hide project LowLow - Adland Gal?
Do you really want to unhide project LowLow - Adland Gal?
I am a concept and ideas lead Advertising Art Director in London, originally from Dublin. With a Post Graduate Diploma in Creative Advertising and an Honours Degree in Photography I bring a strong semiotic approach to my advertising practice. I have worked for some of Ireland's leading creative advertising agencies; Cawley Nea\TBWA, Brando, Chemistry, Havas Worldwide Dublin and Rothco. I am on the Young Creative Council here in London. Prior to moving to London I was a key member of the IAPI FutureHeads board which was established to foster and mentor juniors in the Irish Advertising Industry. I still make work as a photographic artist, and have a keen interest in photography. I am passionate about visual arts in a variety of mediums, with a particular interest in experiential art. I also have a strong interest in cinema and I am a frequent cinema goer, finding great inspiration in those dark, quiet rooms. And let's not forget the wonderful world of the internet, where daily it excites, confuses and inspires.
Freelance Creative/ Art Director on ATL concepts for Aldi for Christmas and The Olympics.
Freelance Creative on ATL and digital concepts for The Sun for The Box agency, part of CHI & Partners.
Concept and ideas lead Art Director in the TBWA Dublin office. Here I created fully intergrated campaigns for McDonald's, one the biggest and most demanding clients the agency has. I also worked on campaigns for Electric Ireland, Dublin Airport, Bank of Ireland and Nest.
Freelance concept and ideas lead Art Director for independent Dublin advertising agency Brando. I created campaigns for O2 and the AA.
I was a concept and ideas lead Art Director for one of Ireland's most creative independent agencies, Chemistry. I created pitch winning campaigns for the Kerry Group's LowLow brand, which went on to gain international recognition for pushing forth a new way of advertising towards woman, along with picking up some shiny awards along the way. I also created award winning work for the Irish Examiner, a newspaper of true class. I created TV campaigns for Coors Light as well as creating print and digital work for BMW and MINI.
Best Promotional Innovation - Bronze Best use of experiential more than 30K - Nominated http://www.lauramcgovern.com/McDonald-s
Digital - Social Media Campaign - Commendation www.icad.ie
Gold for Kerry Foods LowLow campaign. www.adfx.ie
Won three awards and received seven commendations. Print (Press) - Bronze Print (Press) - Nominated Print (Outdoor) - Bronze Print (Oudoor) - Bronze Craft (Use of Photography) - Commendation TV - Single Commerical - Commendation Digital - Social Media Campaign - Commendation http://www.icad.ie
Gold Medal Award from DIT for achieving first place in the IAPI/DIT Post Grad Diploma in Advertising and Digital Communications.