About me

I am a concept and ideas lead Advertising Art Director in London, originally from Dublin. With a Post Graduate Diploma in Creative Advertising and an Honours Degree in Photography I bring a strong semiotic approach to my advertising practice. I have worked for some of Ireland's leading creative advertising agencies; Cawley Nea\TBWA, Brando, Chemistry, Havas Worldwide Dublin and Rothco. I am on the Young Creative Council here in London. Prior to moving to London I was a key member of the IAPI FutureHeads board which was established to foster and mentor juniors in the Irish Advertising Industry. I still make work as a photographic artist, and have a keen interest in photography. I am passionate about visual arts in a variety of mediums, with a particular interest in experiential art. I also have a strong interest in cinema and I am a frequent cinema goer, finding great inspiration in those dark, quiet rooms. And let's not forget the wonderful world of the internet, where daily it excites, confuses and inspires.

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Projects

• 5

  Irish ExaminerThe Irish Examiner is one of Ireland's leading broadsheets. These are two 48 Sheets I created for their Special Investigations series. A simple headline with strong photography is one of my favourite ways of working. Both have won awards.
• 3

  O2I worked with the agency Brando on the Freedom Campaign for O2. Leading the revolution is parkour expert John from Berlin. The TVC was shot on location in Prague with Boogie Films and the outdoor was shot by London photographer Philip Haynes also in Prague.
• 4

  Coors LightCoors Light wanted to move the brand on from daytime / occasional drinking to be part of pub / nightlife culture. While still maintaining the Rocky Mountain cues we moved the action indoors, and put a few friendly hipsters between one man and his pint. Directed by Bafta winning comedy director Damien O'Donnell, produced by Russell Curran Productions, it was shot in a purpose built bar in Manchester. The cast taught us the dance moves at the wrap party... but thankfully that footage has mysteriously vanished.

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Projects credited in

• 116

  International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d

Work history

Freelance Creative & Art Director
May 2015 - Jun 2015
Freelance Creative/ Art Director on ATL concepts for Aldi for Christmas and The Olympics.
Freelance Creative & Art DirectorChi
Apr 2015 - Apr 2015
Freelance Creative on ATL and digital concepts for The Sun for The Box agency, part of CHI & Partners.

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Skills

• Advertising
• TV
• Art Direction
• Indesign
• Above The Line Campaigns
• TV Advertising
• Creative Art Direction
• Photographic Direction
• Concept and Ideation
• Problem Solving and Creativity
• Through-the-line Campaigns
• Intergrated Marketing

Education

Advertising and Digital Communications
Jan 2010 - Dec 2010
Creative Advertising
BA [hons] in Photography
Aug 2003 - May 2007

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Awards

APMC
Best Promotional Innovation - Bronze Best use of experiential more than 30K - Nominated http://www.lauramcgovern.com/McDonald-s
ICAD Awards
Digital - Social Media Campaign - Commendation www.icad.ie

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