I am a concept and ideas lead Advertising Art Director in London, originally from Dublin. With a Post Graduate Diploma in Creative Advertising and an Honours Degree in Photography I bring a strong semiotic approach to my advertising practice. I have worked for some of Ireland's leading creative advertising agencies; Cawley Nea\TBWA, Brando, Chemistry, Havas Worldwide Dublin and Rothco. I am on the Young Creative Council here in London. Prior to moving to London I was a key member of the IAPI FutureHeads board which was established to foster and mentor juniors in the Irish Advertising Industry. I still make work as a photographic artist, and have a keen interest in photography. I am passionate about visual arts in a variety of mediums, with a particular interest in experiential art. I also have a strong interest in cinema and I am a frequent cinema goer, finding great inspiration in those dark, quiet rooms. And let's not forget the wonderful world of the internet, where daily it excites, confuses and inspires.
Freelance Creative/ Art Director on ATL concepts for Aldi for Christmas and The Olympics.
Freelance Creative on ATL and digital concepts for The Sun for The Box agency, part of CHI & Partners.
Concept and ideas lead Art Director in the TBWA Dublin office. Here I created fully intergrated campaigns for McDonald's, one the biggest and most demanding clients the agency has. I also worked on campaigns for Electric Ireland, Dublin Airport, Bank of Ireland and Nest.
Freelance concept and ideas lead Art Director for independent Dublin advertising agency Brando. I created campaigns for O2 and the AA.
I was a concept and ideas lead Art Director for one of Ireland's most creative independent agencies, Chemistry. I created pitch winning campaigns for the Kerry Group's LowLow brand, which went on to gain international recognition for pushing forth a new way of advertising towards woman, along with picking up some shiny awards along the way. I also created award winning work for the Irish Examiner, a newspaper of true class. I created TV campaigns for Coors Light as well as creating print and digital work for BMW and MINI.
Best Promotional Innovation - Bronze Best use of experiential more than 30K - Nominated http://www.lauramcgovern.com/McDonald-s
Digital - Social Media Campaign - Commendation www.icad.ie
Gold for Kerry Foods LowLow campaign. www.adfx.ie
Won three awards and received seven commendations. Print (Press) - Bronze Print (Press) - Nominated Print (Outdoor) - Bronze Print (Oudoor) - Bronze Craft (Use of Photography) - Commendation TV - Single Commerical - Commendation Digital - Social Media Campaign - Commendation http://www.icad.ie
Gold Medal Award from DIT for achieving first place in the IAPI/DIT Post Grad Diploma in Advertising and Digital Communications.