About me

Enthusiastic account manager with extensive experience strategising and delivering fully integrated above the line marketing campaigns in the arts and culture space. I am adept at managing senior stakeholder relationships, working cross-functionally in a fast-paced environment, and delivering reliable results based on my ability to analyse the underlying data and a strong understanding of the creative process.

QuestionsProjectsExperienceTeam

Work history

Account ManagerAKA
Sep 2015London, United KingdomFull Time
Client Account Manager across multiple arts and culture institutions in a fast-paced agency environment. As the main point of contact for the client, I lead the team delivering integrated ATL marketing campaigns from initial brief through overall development of strategy, campaign planning and delivery, ongoing reporting and campaign wrap ups. This role gives me experience in: - Defining a data-based strategy for ATL campaigns for exhibition specific or year-long marketing campaigns to deliver agreed KPI, ensuring year-on-year improvement through increased efficiencies, consolidation and creative testing
W
W
Membership and Awards ManagerWhatsOnStage Limited
Mar 2009 - Aug 2015London, United KingdomFull Time
Manage membership retention alongside project managing the WhatsOnStage Awards - a key event in the live entertainment Awards season. Key responsibilities included: - Implement member retention and growth strategies: using available data including analysis of non-member data against member data to identify areas of growth, contra details with similar organisations and strategic discounts - Ensure sufficient sponsorship for the Awards: I created a database of potential sponsors; collated data on advantages of sponsorship (i.e., visibility across owned channels and at events); and conducted outreach, securing new sponsorship every year - Produce the event: Handled PR team to promote the event; agreed ticket allocation and pricing; developed and sent all owned-channels comms to drive ticket sales; ensured attendance from celebrities by engaging with agents; and provided oversight to full event team on the day to ensure smooth running, including main point of contact for VIP guests see less

Skills

• Account Management
• Marketing Strategy
• Client Relationship
• Project Management
• Event Management
• Event Planning
• Analysis Insights
• Budget Allocation
• Budget