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Laura Peebles

Marketing, Branding, Communications and Content Specialist

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About me

A highly motivated and enthusiastic marketing and communications professional, I have extensive experience working across global markets in developing and implementing both B2C and B2B marketing strategies. A creative thinker with a pragmatic outlook, I specialise in developing brand strategies and disseminating their key messages.

Skills

  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Copywriting
  • Editing
  • Brand Management
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Creative Direction
  • Event Organisation
  • Communications
  • Creative Thinking
  • Content and Media Writing
  • Audience Analysis
  • Audience Development
  • Audience Engagement
  • Audience Insights
  • Audience Research
  • Market Research
  • Brand Strategy
  • Data Analysis

Work history

Currently

Digital Communications Manager

Hauser & Wirth

Feb 2017
  • London, United Kingdom
  • Full Time
  • – Leading re-development of the website, introducing new ecommerce function – Developing global content strategy for new website – Establishing and implementing new GDPR compliance processes – Developing new brand tools and internal guidelines – Responsible for entire e-newsletter communications, subscriber database (management and growth strategies) and reporting

2017

Global Marketing & Communications Manager

Affordable Art Fair

Aug 2014 - Mar 2017
  • London, United Kingdom
  • Full Time
  • Ramsay Fairs events include the Affordable Art Fair, PULSE Contemporary Art Fair and GROW London. It is the largest international art fair event organiser in the world. – Co-led re-development of the website, introducing new ecommerce function – Initiated and led global brand refresh / development project – Developed and implemented content strategy for the new website – Led audience insight projects and responsible for global audience analysis – Oversaw global content production for all digital media – Oversaw digital advertising campaigns worldwide – Initiated and developed global and local marketing and content strategies for B2C and B2B audiences – Worked closely with senior management, board members and global fair teams to deliver corporate marketing objectives – Managed the global marketing and design team – Responsible for producing quarterly global marketing report

2014

Global Marketing Assistant

Affordable Art Fair

Mar 2012 - Jul 2014
  • Bristol, United Kingdom
  • Full Time
  • Ramsay Fairs events include the Affordable Art Fair, PULSE Contemporary Art Fair and GROW London. It is the largest international art fair event organiser in the world. – Successfully launched the new Affordable Art Fair websites within four months of employment – Produced all copy and content for new global websites within that time frame – Responsible for measuring and analysing marketing KPIs to develop local and global strategies – Responsible for digital marketing training and leading refresher sessions for all marketing staff – Managed and created global content for websites, blogs, e-newsletters and social media – Implemented event promotion across social media, e-newsletters and online advertising – Proofed global marketing materials and created global marketing training manuals – Produced global press releases for use by local PR agencies – Managed internal communications platform Yammer – sharing interesting links, company/employee news, encouraging participation at all levels – Organised advertising media and maintained key media relationships

Education

2010

2.1 M.A (Hons) English Literature and History

The University of Edinburgh

Jun 2006 - May 2010
  • Edinburgh, United Kingdom
  • Achieved a First for my final year dissertation: 'Mind versus Body: The Educated Woman in Mary Shelley and Mary Wollstonecraft.'