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A highly motivated and enthusiastic marketing and communications professional, I have extensive experience working across global markets in developing and implementing both B2C and B2B marketing strategies. A creative thinker with a pragmatic outlook, I specialise in developing brand strategies and disseminating their key messages.
– Leading re-development of the website, introducing new ecommerce function – Developing global content strategy for new website – Establishing and implementing new GDPR compliance processes – Developing new brand tools and internal guidelines – Responsible for entire e-newsletter communications, subscriber database (management and growth strategies) and reporting
Ramsay Fairs events include the Affordable Art Fair, PULSE Contemporary Art Fair and GROW London. It is the largest international art fair event organiser in the world. – Co-led re-development of the website, introducing new ecommerce function – Initiated and led global brand refresh / development project – Developed and implemented content strategy for the new website – Led audience insight projects and responsible for global audience analysis – Oversaw global content production for all digital media – Oversaw digital advertising campaigns worldwide – Initiated and developed global and local marketing and content strategies for B2C and B2B audiences – Worked closely with senior management, board members and global fair teams to deliver corporate marketing objectives – Managed the global marketing and design team – Responsible for producing quarterly global marketing report
Ramsay Fairs events include the Affordable Art Fair, PULSE Contemporary Art Fair and GROW London. It is the largest international art fair event organiser in the world. – Successfully launched the new Affordable Art Fair websites within four months of employment – Produced all copy and content for new global websites within that time frame – Responsible for measuring and analysing marketing KPIs to develop local and global strategies – Responsible for digital marketing training and leading refresher sessions for all marketing staff – Managed and created global content for websites, blogs, e-newsletters and social media – Implemented event promotion across social media, e-newsletters and online advertising – Proofed global marketing materials and created global marketing training manuals – Produced global press releases for use by local PR agencies – Managed internal communications platform Yammer – sharing interesting links, company/employee news, encouraging participation at all levels – Organised advertising media and maintained key media relationships
Achieved a First for my final year dissertation: 'Mind versus Body: The Educated Woman in Mary Shelley and Mary Wollstonecraft.'