About me

A highly motivated and enthusiastic marketing and communications professional, I have extensive experience working across global markets in developing and implementing both B2C and B2B marketing strategies. A creative thinker with a pragmatic outlook, I specialise in developing brand strategies and disseminating their key messages.

QuestionsProjectsExperienceTeam

Work history

Digital Communications ManagerHauser & Wirth
Feb 2017London, United KingdomFull Time
– Leading re-development of the website, introducing new ecommerce function – Developing global content strategy for new website – Establishing and implementing new GDPR compliance processes – Developing new brand tools and internal guidelines – Responsible for entire e-newsletter communications, subscriber database (management and growth strategies) and reporting
Global Marketing & Communications ManagerAffordable Art Fair
Aug 2014 - Mar 2017London, United KingdomFull Time
Ramsay Fairs events include the Affordable Art Fair, PULSE Contemporary Art Fair and GROW London. It is the largest international art fair event organiser in the world. – Co-led re-development of the website, introducing new ecommerce function – Initiated and led global brand refresh / development project – Developed and implemented content strategy for the new website – Led audience insight projects and responsible for global audience analysis – Oversaw global content production for all digital media – Oversaw digital advertising campaigns worldwide – Initiated and developed global and local marketing and content strategies for B2C and B2B audiences – Worked closely with senior management, board members and global fair teams to deliver corporate marketing objectives – Managed the global marketing and design team – Responsible for producing quarterly global marketing report

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Skills

• Digital Media
• Events
• Marketing PR
• Branding
• Copywriting
• Editing
• Brand Management
• Email Marketing
• Marketing Strategy
• Social Media Marketing
• Creative Direction
• Event Organisation
• Communications
• Creative Thinking
• Content and Media Writing
• Audience Analysis
• Audience Development
• Audience Engagement
• Audience Insights
• Audience Research
• Market Research
• Brand Strategy
• Data Analysis

Education

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2.1 M.A (Hons) English Literature and HistoryThe University of Edinburgh
Jun 2006 - May 2010Edinburgh, United Kingdom
Achieved a First for my final year dissertation: 'Mind versus Body: The Educated Woman in Mary Shelley and Mary Wollstonecraft.'