About me
I have over 14 years’ experience as a CMF designer and trend forecaster with a proven track record in forward-thinking design applications. Central to my ethos is that colour and materials should be well considered but above all purposeful and transformative for applications, products, services and users. Working with companies, I consult and helps navigate future opportunities and create smart, empathetic, and planet-aware design solutions. I help companies big and small, find their colour and asethetics, and help them communicate their brand successfully.
My eye for colour, knowledge of hard and soft materials in mass manufacture and critical understanding of the trend prediction process has enabled the creation of high quality and original product design for globally renowned and respected companies.
Projects
- Retail Futures - Trend ReportAn innovative trend report predicting the advances in biomaterials and their potential to revolutionise retail. Commissioned by beauty trend leader Beautystreams, I researched and designed this unique trend report proposing an entirely new ways of thinking about what bio design can be in a post-covid era, highlighting radical materials concepts, colour and design opportunities for a new retail future. Part of a series of four reports. _ BEAUTYSTREAMS is a global media company. The platform is
- Inspiring Cultures Trend Book - ComexAn innovative trend publication to inspire architects and interior designers. In collaboration with Global Color Research, I designed and edited the ColorLife Trend Book for paint manufacturer Comex. Hosting a unique trend meeting in Seattle, I led a collaborative creative workshop with other design and architectural professionals to garner four colour design themes significant for near future interiors. Using expertise in colour consultancy and art direction, I carefully selected colour pal
Projects credited in
- Trend Trail by Mix at Tent LondonTent London invited experts Global Color Research™, the publishing house of Mix magazine and Mix Trends colour forecasting book, to curate an inspirational trend and colour installation throughout the halls of this years exhibition. We created the Trend Trail by Mix, a project which investigated the evolution of the colour green from 2011 to 2014 as interpreted by different designers and companies in four unique spaces around Tent London‘s venue. We collaborated with Homebase, Pantone, Cutting
- Pernod RicardThe invention of a new category. The making of a business. It’s not every day that an original and disruptive idea makes it into the hands of consumers. We’ve turned old-fashioned energy intensive bottles into a connected, sustainable, digital cocktail library that’s a more convivial way to drink at home.2
Work history
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Colour ConsultantColour of Saying
London, United KingdomFreelance
Skills
- Visual Arts
- Print Design
- Art Direction
- Copywriting
- Printed
- Design
- Research
- Styling
- Communications
- Illustrator
- Indesign
- Photoshop
- Ideas Development
- Colour Analysis
- Analysing Trends
- Consumer Trends
- Future Trends
- Trend Forecasting
- Colour Design
- Branding Design
- Brand Assets
- Creative Art Direction
Education
MA Textile DesignRoyal College of Art
- London, United Kingdom
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BA (Hons) Textile Design Loughborough University
- Loughborough, United Kingdom