A copywriter for a global fashion brand with over three years of experience creating captivating copy for online, blog, email, print and campaigns.Locked Pro Plan feature
Producing all onsite copy across global territories each week and managing the overall process. Creating content and co-ordinating assets for global print magazines in line with new campaigns. Writing articles for The Fix across global territories and managing the content planner. Creating both marketing and customer facing copy for each new campaign and all relevant campaign articles. Proofing email copy on a daily basis and editing when needed. Overseeing the relationship with a team of external contributors. Contributing to the brand tone of voice using social media e.g. live tweeting, festival takeovers. Attending events, shoots and festivals to gather content. Delivering and analysing weekly and monthly reports to the brand team. Working closely with buying, ecommerce and creative teams to ensure all content plans are in line with product pushes and briefs are followed. Creating any additional print requirements e.g. internal magazines, leaflets. Assisting with any ad hoc copy requirements throughout the department.
Writing product-based articles and shareable, viral content for specific occasions, e.g. weddings, Christmas, Valentine’s Day, The Great British Bake Off for onsite, PR and social media channels and working with the content team to develop editorial content. Creating engaging email campaign copy and working with the email design team to ensure that the copy fits with the creative. Creating PPC and Facebook adverts based around upcoming occasions. Producing descriptive product copy for new and existing products for Getting Personal and Card Factory. Writing meta titles and descriptions to ensure that all pages have metas that adhere to SEO best practice. Using Analytics and Ad Words to optimise product and category pages and drive traffic to articles. Optimising copy for products used in social media campaigns, seasonal promotions and products that are considered key buy-ins of the season.
Writing two articles per month for a regional online magazine with a readership of 100,000 following a work experience placement.
English - 2:1
English Language A, English Literature B, French B
5 A*, 6 A, B