Laura Scott

Laura Scott

Lead CopywriterLondon, United Kingdom
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Laura Scott

Laura Scott

Lead CopywriterLondon, United Kingdom
About me
A lead copywriter and tone of voice pro with over ten years' experience creating copy for a range of music, food and lifestyle brands. I've worked with the likes of Nando's, Spotify, ASOS, River Island, boohoo, Hotel Chocolat, Carbon Theory and Zoopla creating TOV guidelines, strategies and copy for campaigns, social, OOH, scripts, email, push notifications, SEO content and print. I’ve also co-hosted and edited a three-series lifestyle and comedy podcast called On Our Plates.
Work history
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    Lead CopywriterNando’s UK
    London, United KingdomFull Time
    Heading up the tone of voice guidelines and brand refresh for Nando’s UK & Ireland. Producing original multichannel copy for TVC scripts, web pages, emails, social, internal communications, restaurant collateral, products, events, gifting etc. Playing a key role in naming new products alongside key stakeholders that answer the brief and excite customers. Leading best practice in writing for Nando’s across the company, consulting with other markets to ensure group-wide consistency. Consistently championing the Nando’s voice, leading copywriting workshops for internal teams and external agencies. Working closely with UX teams to deliver clear, concise copy across digital platforms. Working with the wider brand and creative teams to ideate and develop engaging ideas and content franchises. Leading the ‘Bring Your Outside programme, including mentoring budding copywriters and hosting work experience and shadowing days.
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    B
    Creative PlannerByte London
    London, United KingdomFull Time
    Creative ideation and copywriting for paid and organic strategies and campaigns for clients such as Spotify, ASOS, Just Eat, Hotel Chocolat, Carbon Theory, Zoopla and OVO Energy.
 Overseeing the development of ideas from initial presentation through to creative production. Responding to client briefs and presenting to deliver against objectives with strategic proposals and recommendations. Researching customer behaviours and trends, working alongside analysts to uncover data that will make a difference. Creating monthly always on content frameworks for clients such as Spotify and Hotel Chocolat. Community management, including writing and scheduling social media posts and daily monitoring of social channels. Developing concepts for content capture and attending shoots where relevant as well as live events.
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Skills
  • Creative Writing
  • Wordpress CMS
  • Email Copy
  • Social Media
  • Copy Proofing
  • Editing
  • Art Direction
  • Brand Strategy
Education
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    BAThe University of Liverpool
     - Liverpool, United Kingdom
    English - 2:1
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    3 A LevelsXaverian College
     - Manchester, United Kingdom
    English Language A, English Literature B, French B
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