A driven and passionate Freelance PR Professional, Laura has spent 8 years working at award-winning agencies in London, Melbourne and Auckland. Previous clients include: Unilever, L'Oreal, GHD, Asda, QVC, adidas and Facebook.
Leading and managing UK and global campaigns from planning to delivery, Laura undertakes her work with an open and honest approach and is passionate about developing exceptional results for her clients.
With a wealth of agency experience, Laura has now started her own PR consultancy working on a number of small business, start-up and charity accounts.
Projects
- Launched GROUNDED a range of vegan m*ilkshakes to the UK marketManaged the press office for the launch of GROUNDED m*ilkshakes to the UK market. Planning and defining a PR startegy for launch that focused on raising awareness for the new range amongst trade and consumer markets, as well as profiling the founders and the story behind GROUNDED. Drafting a media strategy, press release, key brand messaging and a Q&A/briefing document for media interviews, the news was widely received with coverage secured in the likes of The Sun, STYLIST, OK!, SheerLuxe.com a
- Magnum X MoschinoManaged the PR for the UK activation of the ‘Daring to go Double’ campaign. Collaborating with daring designer Jeremy Scott, creative director of Moschino, and international supermodel and actress Cara Delevigne on a 360 campaign. Responsible for securing coverage for the new indulgent Magnum Double flavours - Coconut and Raspberry and the Magnum x Moschino limited edition collaboration. Also responsible for the launch of the Magnum Pleasure Store, planning and executing the VIP launch party an
- Naked Cold Pressed JuiceManaged the PR for the launch of the Naked Cold Pressed Juice range, developing the media relations strategy, managing a two day media house tour and leading on securing results for the client. Coverage was secured across high reaching and aspirational consumer media titles such as The Mail Online, STYLIST and the Metro. Trade media also targeted with coverage featured on Just Drinks, Bev Industry and Progressiver Grocer.
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Work history
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Freelance PRJohn Doe
- London, United KingdomFreelance
Senior account support across a number of global campaigns for Jameson, Absolut and Kahula.
Day to day duties include toolkit drafting, global and local sell-ins, press release and Q&A drafting; media partnership, team and multiple market management.
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Freelance PRMango Communications, DDB
- New ZealandFreelance
The lead day to day client contact across a number of consumer accounts: Fonterra - Primo, Anchor Milk, Tip Top ice cream), ghd, PepsiCo (Red Rock Deli, Bluebird), Serato and McDonald's, working amongst an agency village.
Day to day responsibilities included: team and budget management, strategic counsel and planning, media/ influencer strategy and relations and new business pitching.
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Skills
- Media Coverage
- Media Partnerships
- Media Relations
- Media Strategy
- Press Releases
- PR Strategy
- Influencer Marketing
- Event Management
Education
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HistoryRoyal Holloway
- London, United Kingdom
First Class Honours achieved
Awards
Golin G4 SuperheroGolin
One of my proudest achievements at Golin was being selected as Golin’s G4 Superhero for going above and beyond my job role for a L’Oreal and Garnier event, motivating and managing the team, as well as securing outstanding results for clients.