Laura Smith
Available

Laura Smith

Marketing Communications ExecutiveUnited Kingdom
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Laura Smith
Available

Laura Smith

Marketing Communications ExecutiveUnited Kingdom
About me
I trained in Fine Art Photography at Arts University Bournemouth and have been set on forging a path in the creative industry for the last 7+ years. I stepped away from customer service retail (a role that i started aged 16 and continued throughout my years at university) initially joining an FMCG Market Research company as Marketing Communications Assistant, being promoted to Executive a year later. My current role involves maintaining creative content across the company; from client proposals and reports to publishing and editing articles for the website & social media channels, as well as designing large format graphics and marketing materials. I'm also the go-to girl for any photographic or video requirements, from simple product photography to shooting and editing a 5 minute recruitment video. I love managing and organising events of all shapes and sizes, both internal and external, for example company attendance at conferences and workshops - from booking a stand and kitting it out right through to tearing it down at the end - as well as organising and promoting new initiatives, company away days and seasonal get-togethers. When i'm not being creative, you’ll likely find me daydreaming about cocktails and white sandy beaches, as i'm always keen to travel and experience places that i haven't visited before.
Projects
  • Trace
    Trace
  • A=l2
    A=l2
  • Apricot Frangipane Tart
    Apricot Frangipane Tart
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Work history
    Marketing Communications Executive
    Oxford, United KingdomFull Time
    Working closely with both commercial strategy and global research teams, I interpret requirements to produce visual communication materials and creative solutions. Utilising my skills in Adobe InDesign, Illustrator, Photoshop and Microsoft PowerPoint to create engaging content spanning from proposals and reports, to large format graphics and sales deliverables. Developing and maintaining the company website as well as sourcing and creating thought pieces to populate social media platforms. Supporting with the design and delivery of marketing campaigns, both digitally and in print. Completing a course in Final Cut Pro X post-production enabled me to take the lead as video editor for the company. I also manage MMR Events, which oversees company attendance at conferences and trade shows across the globe, as well as project managing internal and external events, including workshops for a number of leading FMCG brands and manufacturers from Pepsico, Unilever, Mondelez, Heinz and beyond. Whilst at MMR i completed a Final Cut Pro X Post Production course and am currently studying for a CIM Certificate in Professional Marketing.
    Team Leader
     - Wallingford OX10, UKFull Time
    As Team Leader I managed a team of 30 people, ensuring the smooth running of the Customer Service Retail section. Completed weekly assessments to ensure legal standards were upheld correctly. Liaised with senior management to help streamline procedures and maximise efficiency. Gained back of house responsibilities including access to the safe, managing staff sickness and general day planning as well as assisting the Personnel Manager during recruitment sessions. After being nominated for the role of Service Advisor, I also completed a City & Guilds Level 2 Certification in which I explored different ways of delivering service to suit all customers’ needs. The role was also designed as a method of cascading learning to other members of staff and creating a standard level of great service for all customers.
Skills
  • Photography
  • Adobe Graphics
  • B2B Event
  • Film Editing
  • Marketing
  • Socia Media
  • Article Writing
  • Interiors
  • Creative Arts
  • Abobe Indesign/photoshop/illustrator
Education
    Arts University Bournemouth logo
    Arts University Bournemouth logo
    BA(Hons) PhotographyArts University Bournemouth
     - Bournemouth, United Kingdom
    This course had a heavy focus on art history and modules were set in the form of creative briefs which we were given complete freedom and flexibility over. I was heavily involved with the organisation of the class post-graduate art exhibition from start to finish, which took place at OXO Tower, Southbank. Organisation included working alongside a small team to organise fundraising events such as print auctions and student club nights, to selecting the exhibition space, curating the exhibition, contacting catering companies and assigning jobs to other groups. I was particularly involved with the development of the website and social media platforms for the event.
Awards
    CIM Certificate in Professional Marketing
    I am currently studying for this award during which i will learn more about integrated communications, marketing, and digital communications.