Laura Terre

Laura Terre

Influencer Marketing ManagerLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Sasha Kluvitse
Laura Terre

Laura Terre

Influencer Marketing ManagerLondon, United Kingdom
Projects credited in
  • The North Face - The New Explorer
    The North Face - The New ExplorerTHE CHALLENGE From the mountain to the city, The North Face believes that the spirit of exploration lives in everyone, and it's the brand’s mission to spark it. However, social media habits tend to make people watch others’ adventures rather than live their own. So we used Instagram to get them off Instagram. THE MAGIC RECIPE Curiosity + Courage = Exploration "Let’s use the New Explorers´s influence to give courage to the curious", we said. THE STRATEGY 1. Finding the New Explorers We s
  • The North Face: Explorers in Lockdown
    The North Face: Explorers in LockdownThe North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?
  • Desigual Global Influencer Strategy
    Desigual Global Influencer StrategyTHE CHALLENGE Desigual was undergoing an ambitious and exciting transformation, from getting bigger to getting better. We needed to inspire a perception shift in international influencing audiences (“the cool kids”), while respecting the distinct brand's identity. What began as an influencer marketing strategy grew into transforming the company's approach to data, SEO and digital communication. And the cool kids loved it. OUR APPROACH 1. Strategy Shaped by a detailed brief, it set which
  • Dickies: Yours To Make Workshops
    Dickies: Yours To Make WorkshopsTo keep the world making whilst locked inside during a global pandemic, we set up the Yours To Make workshops for Dickies. We commissioned some of the best makers around the world to teach viewers how to make amazing things with stuff lying around the home.
  • The North Face #PinnacleProject
    The North Face #PinnacleProjectIn 1966, the identity of The North Face was born when an oddball crowd gathered at the opening of The North Face Store in San Francisco. It was a poke in the eye to the mainstream. Over 50 years later, The Pinnacle Project was created to pay hommage to that sacred night, bringing to the spotlight a limited edition Nuptse - an iconic, adventure-proof jacket customised with reflective duct tape. THE MISSION: Rebellious of the world, unite! We had to track down the unruly spirits of the digital
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Work history
    This Here logo
    This Here logo
    Influencer ManagerThis Here
    London, United KingdomFull Time
    I have 4 experience working in influencer marketing. Currently I work at This Here as a Creative Influencer Manager, bringing Influencer Marketing campaigns to life. I understand the needs of the client and find the best way to collaborate with content creators to meet every brand's objectives. During this time I have fully managed Influencer Marketing campaigns with different clients in the fashion sector (The North Face, Pepe Jeans, Desigual, etc.). My role includes to creatively think about how to collaborate with influencers, research the best fitted influencers, contact them and build long term relationships that will benefit the brand, and brief them in order to bring the campaign to life. I also make sure that the influencers receive the correct agreement and details of the collaboration and make sure that the whole process runs smoothly and within the timeframe.
    Sales AssistantEl Corte Ingles
     - Barcelona, SpainFull Time
  • Social Media
  • Marketing
  • Instagram
  • Instagram Advertising
  • Creative Approach
  • Talent Management
  • Social Media Marketing
  • Public Relations
  • Client Services
  • Communication
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA AdvertisingUniversity of The Arts London (UAL)
     - London, United Kingdom
    BA CommunicationsESERP
     - Barcelona, Spain
    Honorable MentionESERP
    " This Honourable Mention has been given to Mrs. Terré by her grade point average, the quality of her works, attitude and implementation in the different subjects developed."
    Academic Ecellence AwardESERP
    Final Major Project Award