Projects credited in
- The North Face - The New ExplorerTHE CHALLENGE From the mountain to the city, The North Face believes that the spirit of exploration lives in everyone, and it's the brand’s mission to spark it. However, social media habits tend to make people watch others’ adventures rather than live their own. So we used Instagram to get them off Instagram. THE MAGIC RECIPE Curiosity + Courage = Exploration "Let’s use the New Explorers´s influence to give courage to the curious", we said. THE STRATEGY 1. Finding the New Explorers We s2
- The North Face: Explorers in LockdownThe North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?13
- Desigual Global Influencer StrategyTHE CHALLENGE Desigual was undergoing an ambitious and exciting transformation, from getting bigger to getting better. We needed to inspire a perception shift in international influencing audiences (“the cool kids”), while respecting the distinct brand's identity. What began as an influencer marketing strategy grew into transforming the company's approach to data, SEO and digital communication. And the cool kids loved it. OUR APPROACH 1. Strategy Shaped by a detailed brief, it set which1
- Dickies: Yours To Make WorkshopsTo keep the world making whilst locked inside during a global pandemic, we set up the Yours To Make workshops for Dickies. We commissioned some of the best makers around the world to teach viewers how to make amazing things with stuff lying around the home.22
- The North Face #PinnacleProjectIn 1966, the identity of The North Face was born when an oddball crowd gathered at the opening of The North Face Store in San Francisco. It was a poke in the eye to the mainstream. Over 50 years later, The Pinnacle Project was created to pay hommage to that sacred night, bringing to the spotlight a limited edition Nuptse - an iconic, adventure-proof jacket customised with reflective duct tape. THE MISSION: Rebellious of the world, unite! We had to track down the unruly spirits of the digital4
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Work history
Influencer ManagerThis Here
London, United KingdomFull Time
I have 4 experience working in influencer marketing. Currently I work at This Here as a Creative Influencer Manager, bringing Influencer Marketing campaigns to life. I understand the needs of the client and find the best way to collaborate with content creators to meet every brand's objectives.
During this time I have fully managed Influencer Marketing campaigns with different clients in the fashion sector (The North Face, Pepe Jeans, Desigual, etc.). My role includes to creatively think about how to collaborate with influencers, research the best fitted influencers, contact them and build long term relationships that will benefit the brand, and brief them in order to bring the campaign to life. I also make sure that the influencers receive the correct agreement and details of the collaboration and make sure that the whole process runs smoothly and within the timeframe.
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Sales AssistantEl Corte Ingles
- Barcelona, SpainFull Time
Skills
- Social Media
- Marketing
- Instagram Advertising
- Creative Approach
- Talent Management
- Social Media Marketing
- Public Relations
- Client Services
- Communication
Education
MA AdvertisingUniversity of The Arts London (UAL)
- London, United Kingdom
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BA CommunicationsESERP
- Barcelona, Spain