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Laure Avella

Web Traffic Manager UK & International

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About me

With over three years of experience in digital, advertising (TTL) and communication and with a MBA degree in Marketing and Brand Management, I am currently working as a Project Manager in London. Proactive, excellent team player, focused on digital, media and communication. Able to step back and look at things objectively and has successfully managed more than 20 clients and a design team in a digital agency for over 8 months.


  • Fashion
  • Mobile
  • Multi-platform
  • Account Manager
  • Client Services
  • Design
  • Problem Solving
  • Project Management
  • Web Production
  • Media Relations
  • Relationship Management
  • Illustrator
  • Indesign
  • Photoshop
  • Agile

Work history


Web Traffic Manager UK & International

Marks and Spencer

Nov 2014
  • My role as a Web Traffic Manager is to manage the smooth execution of Marks & Spencer's campaigns liaising with shareholders to ensure an accurate, efficient and on time delivery. To report regular progress to the Production Manager, to monitor results and make recommendations on campaign optimization. The key deliverables of my role are: o Responsible for managing production workflow on day-to-day changes o Support and help evolve briefing process to sync changes between current site and new platform o Ensure production workflow dovetails seamlessly with existing processes o Working with in-house and offshore production function o Project scheduling and management, campaign management and status reporting o Think quickly under pressure, as well as motivate and engage the team to produce best possible results. o Ensure documentation is updated to reflect changes in processes o Planning resource in line with commercial activity and workload o Management of performance of site through reporting and analytics – implementing changes as required to improve the customer experience o Liaising with various internal teams, offshore team and supplier teams Key Accountabilities: o Managing the end to end web merchandising content delivery on new platform o Working with offshore and onshore teams to identify risks to output and reviewing ongoing improvements o Management of BAU content releases o Consistent site standards are adhered to o Management of daily / weekly production work cycles o Critical path management – delivery on time aligned with plan Systems Skills o HTML, CSS knowledge o JavaScript, JQuery o CMS o Cross-browser compatibility testing o JIRA and Sharepoint Key Relationships: o Trading and Marketing team o Production Team On and Offshore o Design Team o Ops Management team o User Experience


Digital Project Manager

Grab Digital

Dec 2014 - Aug 2014
  • As a project manager, I work on various projects from digital marketing, website design and build & media campaigns across desktop, tablet and mobile. As it is a client facing role, I am involved in every step of a given project from pitch and concept to final delivery. I work closely with all parties in the project cycle, from briefing the design and developer team and managing their workflow to being the first point of contact for clients across the business. My key role are: Managing digital projects / Working with the Digital design team in the scoping out projects from concept to build, applying the best creative and technical solution for each / Assist in the creation of project proposal & review documents (PowerPoint / PDFs) / Track & Report Google Analytics / Rich Media Impressions / Spend time with clients to understand their communication challenges /Day-to-day contact with client / Creative project timelines & tracking budgets / Managing Social media for GRAB via Twitter and Facebook.



Marketing and Brand Management

INSEEC Business School

Aug 2012 - Feb 2012



    French Advertising School competition

    • Winning team out of 50.