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Laurel Buchanan

Account Executive

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  • Advertising
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Media Buying
  • Social Media Marketing
  • Communications
  • Excel
  • Implementation
  • Media Planner

Work history


Account Executive

Media Minds Global

Oct 2015
  • • Identify relevant target audiences for individual media campaigns, and decide how best to communicate with that audience • Build relationships with both clients and media owners • Research a wide range of specialist media resources • Negotiate with media owners to obtain the best rates and most appropriate media space across all formats • Book individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts etc. • Keep up to date with industry news • Ensure adverts run accurately to ensure the media message is seen and heard by consumers • Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign My abilities: - can run campaigns on Google, Twitter, Facebook, Instagram & LinkedIn - report on these campaigns, in particular using Pivot tables to make the data more manageable. - media planning & scheduling


Admissions Officer

Royal Holloway University of London

Aug 2013 - Aug 2015
  • I acted as a decision-maker in assessing undergraduate and postgraduate level applications, whilst providing a professional and high quality service to all applicant enquiries. This ensured that the applicant experience is a positive one so that the number of people who decided to study at the College was maximised enabling us to meet recruitment targets. My achievements: ·       Managing and training a team of 40 for results day (clearing&adjustment) ·       Training and mentoring new members of staff  ·       Attending recruitment events ·       Writing successful business project/proposals ·       Part of the team that introduced SMS follow-ups to campaigns. ·       Giving presentations at open days



Marketing, Consumption and Culture

Royal Holloway, University of London

Aug 2014 - Aug 2015
  • This was an interdisciplinary masters programme that brought together content and teaching from the subject areas of marketing and sociology. The programme explored claims that our contemporary world can be best understood as a consumer society and a brand culture and explored how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. I analysed marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation that influences reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.


Religion Theology

University of Manchester

Aug 2010 - Jun 2013



    RHBNC Trust Masters Scholarship

    • This is a competitive scholarship based on academic excellence awarded to me by Royal Holloway, University of London