An experienced, creative editor and writer with proven track record for: significantly increasing readership; creating award winning successful new ideas and products in a competitive market; managing large teams under budget pressures; creating high profile social media campaigns to boost brands; inspiring designers to create beautiful, ground breaking visuals; acting as a high-profile leader both as a team manager and external host of brand building events; landing commercial deals and campaigns. Roles include: Editor, The Sunday Times Dish magazine; Food Editor of the Sunday Times; Deputy Editor and Editor of Elle Magazine and Consultant Editor, Sunday Times Style. Skilled in copywriting, digital storytelling, features and lIfestyle writing and editing, commercial development, digital engagement and growth, management and leadership.
Work history
Food Editor & Editor, The DishThe Sunday Times
- Full Time
Conceived of and launched an entirely new premium lifestyle food monthly magazine, The Dish, for the Sunday Times.
In a challenging print advertising market and with limited budgets, generated significant newspaper sales uplift the weekend of publication.
Set up brand new social media feeds on Instagram, Twitter and Facebook (@sundaytimesfood), which quickly garnered big followings. Produced an entirely new series of recipe videos for Facebook, many of which went viral.
Nominated for two awards: BSME launch of the year and News Awards Commercial campaign.
Landed numerous high profile and lucrative commercial advertising campaigns.
Hired several well known cooks writers: vegetarian cook Anna Jones, investigative reporter Joanna Blythman, Great British Bake-Off winner Candice Jones, ex Independent on Sunday editor and restaurant critic Lisa Markwell, former Chancellor Ed Balls. Re-negotiated Jamie Oliver’s contract.
Hosted several key external events to promote The Dish and Sunday Times food including interviewing chef Raymond Blanc for Ad Week, and a reader event at Cheltenham Literary Festival.
Totally revamped the Sunday Times Top 100 restaurants list. Brought it in house, assembled a high-profile roster of judges (Jamie Oliver, AA GIll, Antonio Carluccio, Nick Jones and more.) This generated record breaking digital subscriptions.
Deputy Editor, News Review & Book Serials EditorThe Sunday Times
- Full Time
As Deputy Editor on the high pressure news features section of the Sunday Times.
Responsible for ideas, finding and hiring new writers, commissioning and editing.
Ran the section when the editor was away. Presented ideas in conference. Worked with pictures and design to pull the section together on edition. During this period I also looked after Book Serialisations for the Sunday Times. I built key relationships across the publishing industry to land exclusives for all sections of the Sunday Times.
Won several deals across the paper including: Michael Palin, John Cleese, Vivienne Westwood, Sol Campbell, as well landing key first interviews with writers David Nicholls and Lena Dunham.
Extracted the books, choosing the most compelling section and editing it for the newspaper.
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Skills
- Editing
- Writing
- Journalism
- Food Editorial
- Magazines
- Social Media
- Online Publishing
- Management
- Commercial Acumen
- Editorial Leadership
Education
T
T
English Literature (MA HonsThe University of Edinburgh
- Edinburgh, United Kingdom