Work history
UK & Ireland Marketing InternTesla
London, United KingdomInternship
-Construction and coordination of lead generation and test drive calendar of Model S and X in UK and Irish market for two quarters
-Positioned in Sweden to actively support European deliveries of Model 3
-Supporting core digital campaigns such as Tesla Winter Experience to drive brand engagement and awareness
-Report building and analysis of halo events and digital campaign performance with Salesforce
-Engaging in segmentation and analysis of digital leads on Salesforce through report building
-Construction of mailers on introduction of Ultra Low Emission Zone in London & Clean Air Zone in Birmingham with calls to action to test drive and encourage sales
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Communications ConsultantZurich Insurance
- Zürich, SwitzerlandInternship
-Supported Project Oxygen in the aim of improving manager performance through employee upward feedback
-Creating global messages targeted at 10,000 people managers
-Contributed ideas to the creative video advertising Zurich Oxygen to 10,000 people managers and 55,000 employees
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Skills
- Event Planning
- Salesforce
- Customer Analysis
- Email Marketing
Education
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MSc International MarketingUniversity of Sussex
- Brighton, United Kingdom
First Class Degree
Awarded for outstanding performance on Marketing Strategy Report produced for Kellogg’s new product launch and Marketing Research Analysis on GoPro
Awarded third place for pitch on repositioning Lonely Planet App to target ‘silver generation’
Global Marketing Management Project on how The Man Your Man Could Smell Like Old Spice campaign repositions ageing brand
Dissertation: An Investigation of Millennial Attitudes Towards the Sustainable Luxury Branding of Tesla
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BA (Hons) Media and CommunicationsUniversity of Sussex
- Brighton, United Kingdom
Upper 2:1 Degree
Sussex Excellence Scholarship Award
Co-founder and secretary of University of Sussex Marketing Society
Presenter on University of Sussex UniTV channel
Student mentor at University of Sussex’s Media, Film and Music School
Developed thorough understanding of role of media in shaping political, social and cultural environment
Commended on primary research analyzing cultural differences between Asian and European leadership practices
Dissertation: Examining how maternal celebrities’ use of social media has reconfigured the representation of the pregnant body, from one associated with the working class mother, to a highly sexualised neoliberal subject
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Awards
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Scholarship of Excellence AwardUniversity of Sussex