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Projects

• Sunny WinesWe are so excited to see our baby come to life! Sunny with a Chance of Flowers is the perfect wine for people who smile on the inside and see every glass as half-full. The project included brand concept, naming, logo, label & pack design, and photography & brand guidelines.
• Williams-Sonoma Olive Gift SetClassic typography and botanical-art-style illustrations complete the giftable and upscale look for this bilingual box of three jars.
• Let's Get GoodThese distinctive juice cartons break away from the usual clichéd imagery and are flying off the shelves in Chile and Argentina. Graphis Design Annual 2018, Silver Award Winner GD USA Design Annual 2016, Award Winner

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Work history

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Independent Brand DesignerLauren Barr Design
Mar 1998London, United KingdomFreelance
Delivering engaging sustainability-led concepts from idea to finished product for top-notch design firms, in-house marketing groups, non-profit organizations, and direct clients
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Strategic Brand DesignerEnlisted Design
Jan 2018 - Dec 2020Oakland, United StatesFreelance
Served as a trusted freelance partner. Explored, developed, and presented multiple viable consumer packaging design concepts based on research, design strategy and the creative brief
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Skills

• Packaging Design
• Brand Creation
• Brand Identity
• Sustainable Design
• Retail Branding
• Retail Marketing
• Wayfinding Design
• Visual Identity
• Brand Strategy
• Brand Creative Strategy

Awards

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Silver AwardGraphis
Let's Get Good, DDW SF
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Gold Award, Green PackagingCreativity International
Sprint Core Device Packaging, DDW SF

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