About me

I'm a passionate marketing leader with 12 years of experience in the dynamic world of creative advertising agencies. Throughout my career, I honed my expertise in: * Brand Strategy & Storytelling: Crafting compelling narratives and strategies to elevate brands and connect with audiences. * Strategic Frameworks: Developing and executing data-driven marketing plans that deliver measurable results. * Creative Leadership: Leading and inspiring teams to develop innovative marketing campaigns and content. My deep passion for art combined with experience in achieving business results allows me to effectively bridge the gap between measurable goals and maximizing the impact of visual and cultural initiatives.

QuestionsProjectsExperienceTeam

• Hey ! I am looking for 3 creatives who have pivoted their business to adapt to our new normal. Hit me up!
• Live online Branding Creative Workshop for Creators. looking for creative entrepreneurs

Work history

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Digital Strategy consultantSaatchi & Saatchi
May 2022Trinidad and TobagoFreelance
Remote contractor working with clients in LATAM and Caribbean region
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Content & Community DirectorOLIVER
May 2021 - May 2022London, United KingdomFull Time
Working with brand managers to consult and share industry best practices et elevate social creative, creating best in class social content. Collaborating with data team to identify trends in subcultures and niche audiences. Leading Inspiration sessions to spot content trends and applying them to elevate brand and community engagement Thoughts leadership on : Brand Communities, TikTok content, Best in Class social, Reactive Content, Social Commerce Managing a team of 15 Community Managers and Content Creators Collaborating with strategy directors, data analyst, designers, copywriters, content strategists...Working with brand managers to consult and share industry best practices et elevate social creative, creating best in class social content. Collaborating with data team to identify trends in subcultures and niche audiences. Leading Inspiration sessions to spot content trends and applying them to elevate brand and community engagement Thoughts leadership on : Brand Communities, TikTok content, Best in Class social, Reactive Content, Social Commerce Managing a team of 15 Community Managers and Content Creators Collaborating with strategy directors, data analyst, designers, copywriters, content strategists...

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Skills

• Strategic Branding
• Media Planning
• Brand Planning
• Research
• Creative Brief
• Social Media Advertising
• Digital Planning
• Client Presentation
• Audience Insights
• Strategy