About me
I have been a journalist since 2000 and I am known for my expertise in high fashion, subcultural style and the zeitgeist. I have a broad range of experience which includes editing and writing across print and digital. I have worked on magazines, newspapers, websites, lookbooks, e-commerce, email newsletters, social media, product copy and homepage captions. Currently Senior Fashion Writer at The Guardian, my copywriting clients have included Topshop, Selfridges, Chloe and Whistles. I am the author of two books. 50 Style Icons Who Changed The World was published in October 2016.
Work history
Senior Fashion WriterThe Guardian
London, United KingdomFreelance
An invaluable member of my team, I work as a writer and editor across the website, news pages, features pages and weekend supplement. I have an international profile and report from fashion weeks, producing polished copy under tight deadlines. I also collaborate with the commercial team and edit the news section of luxury biannual, The Fashion.
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Visiting LecturerCentral Saint Martins
London, United KingdomFreelance
I conduct a Fashion Journalism course on the Fashion History & Theory BA, acting as an industry expert. I work on weekly two hour seminars, oversee discussions, hand out assignments and grade students’ work at the conclusion of the course.
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Skills
- Content
- Brand Content
- Content Features
- Feature Articles
- Fashion Journalism
- Brand Consultancy
- Editorial Writing
- Content Editing
- Fashion Writing
- Content Writing