Lauren Cochrane

Senior Writer, Fashion

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I have been a journalist since 2000 and I am known for my expertise in high fashion, subcultural style and the zeitgeist. I have a broad range of experience which includes editing and writing across print and digital. I have worked on magazines, newspapers, websites, lookbooks, e-commerce, email newsletters, social media, product copy and homepage captions. Currently Senior Fashion Writer at The Guardian, my copywriting clients have included Topshop, Selfridges, Chloe and Whistles. I am the author of two books. 50 Style Icons Who Changed The World was published in October 2016.

Skills

  • Content
  • Brand Content
  • Content Features
  • Feature Articles
  • Fashion Journalism
  • Brand Consultancy
  • Editorial Writing
  • Content Editing
  • Fashion Writing
  • Content Writing

Companies I’ve worked with

  • i-D

    i-D

    • Fashion and Textiles
  • V

    Various

    • The Guardian

      The Guardian

      • Publishing
    • Whistles

      Whistles

      • Retail

    Work history

    Currently

    Senior Fashion Writer

    The Guardian

    Jul 2013
    • London, United Kingdom
    • Freelance
    • An invaluable member of my team, I work as a writer and editor across the website, news pages, features pages and weekend supplement. I have an international profile and report from fashion weeks, producing polished copy under tight deadlines. I also collaborate with the commercial team and edit the news section of luxury biannual, The Fashion.

    Currently

    Visiting Lecturer

    Central Saint Martins

    May 2013
    • London, United Kingdom
    • Freelance
    • I conduct a Fashion Journalism course on the Fashion History & Theory BA, acting as an industry expert. I work on weekly two hour seminars, oversee discussions, hand out assignments and grade students’ work at the conclusion of the course.

    Currently

    Editorial Consultant

    Whistles

    Jul 2012
    • London, United Kingdom
    • Freelance
    • I helped establish the editorial tone of voice for Whistles. I now work with the inhouse team on content for the website, lookbooks, social media and other messaging.

    Currently

    Freelance contributor and consultant

    Various

    Apr 2000
    • London, United Kingdom
    • Freelance
    • Accessorize, Chloe, Derek Rose, EasyJet Traveller, The Face, The Financial Times, H & M magazine, Lancel, MAC Culture, Matchesfashion.com, Phaidon.com, Porter, Salt Swarovski magazine, Selfridges, Voyeur magazine and Vogue.

    2015

    Editorial Consultant

    Plus Agency

    Dec 2013 - Jun 2015
    • London, United Kingdom
    • Freelance
    • I worked with Plus Agency on Ugg’s biannual lookbook, the Bulletin. I produced concepts, liaised with talent and worked directly with Ugg’s international representatives, and writers in other territories to establish brand voice. I wrote product copy, email text, captions and video content. I also contributed to the agency's Supplement magazine, and worked on brand pitches.

    2010

    Fashion Features staff member

    British Vogue

    Feb 2010 - Sep 2010
    • London, United Kingdom
    • Freelance
    • I worked on the Fashion Features desk on the magazine and on several supplements. I wrote and commissioned features and sourced images to create a slick final product.

    2009

    Acting Style Editor

    The Telegraph

    Mar 2009 - Oct 2009
    • London, United Kingdom
    • Full Time
    • I generated innovative ideas for the Saturday supplement, commissioned features and worked with columnists on weekly content. I sourced interviews with designers and celebrities, and wrote features on fashion personalities.

    2011

    Jan 2009 - Mar 2011
    • London, United Kingdom
    • Freelance
    • I edited several issues of 214 magazine, working closely with Topshop’s creative team. I produced the magazine from start to finish, generating ideas, commissioning international writers, conducting interviews and writing features and cover lines. I also wrote copy for promotions in the US and Australia.

    2008

    Deputy Editor

    i-D

    Jul 2006 - Jan 2008
    • London, United Kingdom
    • Full Time
    • I worked with a small team on the monthly magazine across the features and front section curating content on a theme each issue. I also secured interviews with talent in fashion, music and film, and regularly wrote features across all of these sectors.

    Education

    2001

    Jan 2000 - Jan 2001
    • London, United Kingdom
    • Fashion Studies (Culture & Communication)

    1999

    Sep 1996 - May 1999
    • London, United Kingdom
    • English Literature 2:1