As a seasoned marketer with 10+ years experience in corporate marketing, I specialised in eCommerce and digital communications, with a focus on SEO and content strategy, media and influencer engagement, plus partnerships and community building.
With considerable experience shaping narratives, creating social and online video, blog and journalistic content, I worked across a wide range of industries for brands at diverse asThomas Cook, Nando's and The Vegetarian Society.
More recently, in my capacity as a social entrepreneur and issues writer, I now contribute regularly for Forbes.com on cross-sector social impact and issue-led social change, as well as guest write for issue-focused publications like Big Issue North.
Complimenting the work I do as the founder of Noisy Cricket - an enterprise building people-powered movements and bringing diverse voices together to create equality - I support cross-sector organisations in shaping their purpose and building strategies for social impact.
Underpinned by systems research, community facilitation and issues campaigning, we empower change-makers, facilitate social change and design social models on issues as broad reaching as homelessness, diversity and inclusion, disability and tech ethics.
Work history
Contributing WriterForbes
United KingdomFreelance
As a contributing writer for Forbes.com, I write about purpose-fuelled and people-powered movements, and the potential of collective voices coming together to create social change. Once seen as a nice to have, citizen, consumer and employee demand for trustworthy, open and conscientious organisations has necessitated a shift beyond corporate social responsibility and solely charitable endeavours.
New generations expect social-focused models with big impact as the norm. Through examining the root causes of social issues, and how to work in true collaboration with others, every organisation and individual can make a difference with purposeful work, engaged people and increased profit as the result.
Focus
- Content Strategy & Planning
- Editing
- Article Copy Writing
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Founder and Social Impact StrategistNoisy Cricket Ltd
United KingdomFull Time
Inspiring and mobilising the collective power of people who want to make a difference in the world, we believe in the transformational change that communities with a big sense of purpose and a loud voice can bring about.
Encouraging new, more holistic ways of thinking and calling on inspiration from the most dynamic social action and disruptive brand campaigns, we help changemakers drive social change through working together in partnership, delivering powerful communications and building deeply engaged communities.
Focus
- Purpose / Brand Definition
- Social Impact / Business Strategy
- Research / Issue Mapping
- Product Design / Project Management
- Facilitation / Community Building
- Campaigning / Communications
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Skills
- Content
- Communication
- Strategy
- Project Management
- Community
- Journalism
- Social Entrepeneurship
- Social Impact
- Social Change
- Social Media
Education
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Future List 2018 CohortNorthern Power Women
United Kingdom
The Northern Power Women Future List recognises the influencers, leaders and change makers of the future who are already making a difference in their environments and communities across the North of England.
The campaign and community recognises leading women and businesses from the North that are working towards promoting gender equality and helping to contribute to a thriving Northern Powerhouse
Marketing ScholarshipThe Marketing Academy
United Kingdom
Part of the Marketing Hall of Legends, the Marketing Academy provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of future business leaders.
The scholarship offers a life changing opportunity to rising stars currently working in the fields of marketing, communications and advertising, through a year of mentoring, coaching and face to face learning
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Awards
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50 Greatest NorthernersNorthern Soul Awards
The Northern Soul Awards celebrate and reward cultural and entrepreneurial excellence in the North of England including theatres, music venues, museums, small and large businesses, restaurants, galleries, writers, bars, and festivals.