I am a digital superstar packed full of knowledge on everything from engagement and impressions to crafting the perfect 280 character essay. An experienced storyteller, I have worked for over six years in content creation and strategy across various platforms, both in house and agency side, where I also worked in Account Management roles. I love that varied demographics across the digital sphere mean creativity really has no bounds when it comes to creating brilliant online content. I enjoy experimenting with emerging online trends, and particularly enjoy the fun that can be had with reactive marketing.
Work history
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Senior Digital Content SpecialistThe Running Bug
London, United KingdomFull Time
Developing and writing exciting and original content for an active fitness community, as well as designing and scheduling all emails with HTML editing. The role also involved the management of their social media accounts, which has seen the combined The Running Bug and The Cycling Bug social media presence increase to over 270,000 Facebook fans and 57,000 Twitter followers, which drives a total of 70% of traffic across both sites.
A promotion involved me continuing with my previous responsibilities as well as managing the editorial team taking full responsibility for the content plan, working daily to update any editorial in line with current affairs and trending topics.
Since joining the team, monthly visits to The Running Bug have increased tenfold from 100,000 to one million, quadrupled monthly page views to four million, and quadrupled membership to 400,000 signed up members. Our huge growth in social media following has been instrumental in this, and now 75% of visits are generated from the Facebook, Twitter and Pinterest accounts I manage.
I also pitch partnerships with large brands, and regularly attend press events to maintain strong relationships with PR’s. I use Google Analytics on a daily basis, and have managed large scale viral video production.
I’m required to project manage some of our biggest campaigns, which I’ve done successfully for a host of high profile brands including PUMA, Buxton, TomTom, Ministry of Sound and Oakley. And I'm responsible for building partnerships with key industry stakeholders and organisations which can help enhance the business.
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Freelance BloggerFreelance
- London, United KingdomFreelance
In 2015 I began to write a blog documenting my experiences with dating in London, covering anything from my (very) embarrassing stories, to tales of overcoming heartache and learning to enjoy being single. Since launching the blog I’ve had pieces published on various websites including metro.co.uk and Guardian Soulmates.
Skills
- Writing
- Copywriting
- Editing
- Journalism
- Blogs
- Online
- Blogging
- Design
- Creative
- Proofreading
- Web Content
- Media
- Social
- Photoshop
- Social Media
- Content and Media Writing