Lauren Crouch

Senior Digital Content Specialist

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  • LocationUnited Kingdom

Skills

 

  • Writing
  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Online
  • Blogging
  • Design
  • Creative
  • Proofreading
  • Web Content
  • Media
  • Social
  • Photoshop
  • Social Media
  • Content and Media Writing

Work history

Currently

Senior Digital Content Specialist

The Running Bug

Jan 2014
  • Developing and writing exciting and original content for an active fitness community, as well as designing and scheduling all emails with HTML editing. The role also involved the management of their social media accounts, which has seen the combined The Running Bug and The Cycling Bug social media presence increase to over 270,000 Facebook fans and 57,000 Twitter followers, which drives a total of 70% of traffic across both sites. A promotion involved me continuing with my previous responsibilities as well as managing the editorial team taking full responsibility for the content plan, working daily to update any editorial in line with current affairs and trending topics. Since joining the team, monthly visits to The Running Bug have increased tenfold from 100,000 to one million, quadrupled monthly page views to four million, and quadrupled membership to 400,000 signed up members. Our huge growth in social media following has been instrumental in this, and now 75% of visits are generated from the Facebook, Twitter and Pinterest accounts I manage. I also pitch partnerships with large brands, and regularly attend press events to maintain strong relationships with PR’s. I use Google Analytics on a daily basis, and have managed large scale viral video production. I’m required to project manage some of our biggest campaigns, which I’ve done successfully for a host of high profile brands including PUMA, Buxton, TomTom, Ministry of Sound and Oakley. And I'm responsible for building partnerships with key industry stakeholders and organisations which can help enhance the business.

2016

Freelance Blogger

No BAD Dates, Just Good Stories

Jun 2015 - Feb 2016
  • In 2015 I began to write a blog documenting my experiences with dating in London, covering anything from my (very) embarrassing stories, to tales of overcoming heartache and learning to enjoy being single. Since launching the blog I’ve had pieces published on various websites including metro.co.uk and Guardian Soulmates.